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Tuesday, January 24, 2012
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Online Radio TSL Shrinking

Triton Digital released its "December 2011 Internet Audio Top 20 Rankers." Download an Audio Graphics prepared copy that's complete with charts here. This version goes into much greater detail than the official release (posted here).

Because there are a number of large webcasters that do not subscribe to Triton Digital, it's important to keep in mind that this listing gives only a partial view of the online radio industry.
"I do the breakout for you, and show how the radio industry is doing online in more detail than is available from any other source." While you'll be reading about this in most radio industry publications today, the predominate stats will revolve around "Average Active Sessions," and "Session Starts." To be sure, both are important data sets giving a general look at how these Triton clients rank among themselves.

To avoid redundancy, we will concentrate on other metrics pulled from this report.

What you'll derive from this data may cause a stop-and-think moment. There appears to be a trend taking shape; a drop in Time Spent Listening is shared by nearly all. Salem, Slacker, and CBS are exceptions.

Other areas to view are in the percentage of online radio listening that occurs on the weekend, and the percentage of U.S. audiences. (You can receive a FREE breakout of this report that includes all the groups in the December Triton Digital Ranker.

I'll let the charts do the talking from here, first, based on "Session Starts," digest the percentage of each audience originating from the US.

Also based on "Session Starts, here's the percentage of weekend listening.

What appears next is a demonstration on how the radio industry, online, may not be as strong as thought - even with its growth; possibly because much of the music listening that's being done is through the sharing of individual songs - not from a "curated" music source.

I'll just string these chart together but, if you want a complete tabulation of this data (reaching much deeper into the numbers than is done here), register to receive your free report. Once registered, you'll receive a detailed breakout as it becomes available with each new release.

This first chart represents all of the Triton Digital "Top 20 Rankers."
The rest are self-explanatory.

Go here to download your free Audio Graphics analysis of the Triton Digital "December 2011 Internet Audio Top 20 Rankers."

Return to each time there is a new "Internet Audio Top 20 Rankers" released from Triton Digital. I do the breakout for you, and show how the radio industry is doing online in more detail than is available from any other source.

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