Making Time to Wander

If there's one concept about creativity I buy into completely it's that good ideas don't come on command. "Answers" to creative challenges occur at times when your mind is nowhere close to concentrating on the problem or demand.

Vacuuming is a great "light bulb" time for me; so is cutting the grass. These are moments when creative concepts I've tried to force to the surface rise on their own, like an image in my mind. They need tweaking, but generally "the idea" is sound.

There's an ongoing discussion titled "Is Online Radio Streaming Profitable?" at Linkedin's Internet Radio group. Over 70 comments go the gamut of emotion, from "Yes, I know people who are doing it" to simply "No." Every report I'm familiar with shows very few online radio stations make money, and notably those online stations are not related to a broadcasting company.

I believe the online radio formula hasn't yet been found. It won't be until the old radio concept of selling cost-per-thousand (CPM) is abandoned. What's the magic? My answer will differ from yours, but we both know it's not selling CPM.

On the indie artist side I received a negative response from a musician who thought $10 was too high a price to pay for what Audio Graphics offers at its RRadio Music. His email stated: "You're supposed to pay me!" My reply: "Please, find radio stations or online music services on your own, especially those willing to pay you whatever it is you think you're worth."

Of course, after 19 years and my low tolerance for unknown artists seeking payment for each note they play, I added: "I believe that artists should be paid for airplay, but only if they have attained a level where their music is a drawing card. You have not." Yes, he was irritated and let me know.

Although the world for internet radio and indie artists has changed, both groups appear to plod along using yesterday's expectations. I'm not seeing people letting their minds wander, trying new things.

There is money to be made as either a radio station or indie artist; just don't be entrenched in how things were done.

Make time to let your mind wander. Some of the best ideas sprout when there's nothing else growing in your brain.

Tuesday, February 24, 2015      eMail to a Friend

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