Radio Music and Independent Artist Resource

An Indie Artist Pipeline to Internet Radio
Wednesday, February 27, 2013
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Moving Your Music to Online Radio


One point anyone in music or the radio industry will tell you - there is no shortage of new songs. For those who program online radio stations, the shortage comes in finding time to listen to all the new songs sent to them.

Many indie artists put faith in iTunes, CDBaby, Reverbnation, SoundCloud, or any of the hundreds of services claiming to "help." Only there's not a lot of traction gained by trying to reach one person at a time online. Social media is just about as impractical.
"The broadcast radio industry has too few programmers concerned about new artists, and even fewer with power to add new artists to their station's playlist."

I feel confident saying that none of the above is a primary stop for radio programmers who want new songs. Each is designed for the consumer. That makes chasing exposure through any of these services a time-consuming and often wasted motion.

Get your song on multiple internet radio stations, though, and you've cut the amount of work required to build a fan base. You also get boasting rights, and verification that other people believe in your music. "Other" as defined here means internet radio programmers. Today these folks are called "influencers."

Take a stroll through any online music service and you'll find thousands of songs. For any person, like a radio programmer, to sift through this bulk of music is easily visualized as a mind-numbing, frustrating experience.

Getting right to the songs that fit what's wanted is easier if the service is built specifically for internet radio programmers. To the best of my knowledge, Audio Graphics' RRadio Music is the only company that doesn't boast about broadcast stations.

The broadcast radio industry has too few programmers concerned about new artists, and even fewer with power to add new artists to their station's playlist. There's a top-down song selection process in broadcasting wherein most stations of a group are fed the names of songs they must add.

Getting the attention of online radio stations is where indie artists should spend time. There are plenty of online stations looking for new artists and trying to make their mark as a breaker of new songs - just like broadcasters did when they were first getting FM radio off the ground.

I believe the internet radio industry is also in need of content, which is why "Intro to Indie Artists" was created.

Indie artists are invited to try RRadio Music. If selected for an "Intro to Indie Artists" program, you'll find yourself on dozens of stations in one simple motion. That's far easier than submitting your song to dozens of music services, each trying to chase one person at a time.

Consider: A web site designed solely for internet radio programmers places aspiring indie artists precisely where people are looking for indie music. It makes getting radio airplay about as simple as you can get.


For the internet radio programmers reading this, here's RRadio Music's latest addition: Rene Byrd. Adding her song, "More Than Words," is as simple as asking, and it's free.


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Rene Byrd

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While the broadcast side of radio has a near lockout on indie artists, introducing music is open wide to internet stations.
Here's a Rock artist to consider: Phono Emergency Tool.
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Phono Emergency Tool

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We listen for songs that evoke emotion; fast, slow, female, male, group, it doesn't matter. When an artist has the power to please, they should be given a chance to be heard.

Give Phono Emergency Tool's "The Wind" a listen.

Add it to your playlist, free! Such is the new world of music distribution.

The radio industry had its shot. It's time internet radio programmers take a chance and reach into a huge pile of talent. It is there that new hit songs will increasingly be found.





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