Google: Mobile Friendly by April 21 or Else
"On April 21st, Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results."Those words are courtesy of SocialMediaToday, shared on Linked in by Relaunch Radio's Gregg Murray. It caused me a red forehead moment and, metaphorically, plopped two dozen manila folders on my desk. Lots of work - little time.
If your web site is not judged "Mobile-Friendly" after April 21 and you use search as a means to grow audience, be prepared. You will disappear from searches conducted on mobile device. (There are dozens of variables affecting your site mobile optimization. The best explanation I've seen for beginners is here.)
Testing your station site is easy using this mobile friendly tester at Google Developers.
Google does an algorithm "dance" often, but never before has there been such a high level of risk on dropping in returns. After April 21 the device used will govern your station ranking; coupled with the consumer's move to mobile it's not a risk to be taken lightly.
Here's the chuckle, and source of my red forehead moment. Shortly after rebuilding this web site, I read about the upcoming change and then discovered I need to reconfigure AudioGraphics.com - it failed the Mobile-Friendly test. Doh! (Thankfully, the change is minor.)
More information is at Google Developers.
Monday, March 16, 2015
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