Indie Artists and Attention on FB
Sorry that I don't respond to your requests to "Like" you on Facebook. Truth is, I don't even know who you are, or why I should like you. Nor do I have time to listen to your music when you ask. It takes time to stop what I'm doing and go listen to a song from someone I don't know.
"The entire music discovery system has been upended with the internet and social media."
There's this fallacy that a band can get attention through the simple action of asking for it. Again, sorry, but it ain't so.
Everyday there are more artists climbing on board Facebook and sending out requests. Each morning I open my inbox to a half-dozen names I'm not familiar with, and all expect me to get out of my routine to visit their FB page, then click "Like." Why?
Why would that happen? Why do you think time spent on Facebook in reaching out to individuals is going to get more response than just posting your song and letting people searching for music discover you?
The entire music discovery system has been upended with the internet and social media. 1) The internet allows you to hyper-target those who WANT to be targeted. 2) Social media allows you to put yourself out there for people who WANT to sample your songs. Place your request on your wall, and those who want to stop and listen will.
But you draw the line when pleading for a person unknown to you to "please like me on Facebook." The only attention that draws is a click to the trash bin as the recipient asks, "Why is this band contacting me?"
While the broadcast side of radio has a near lockout on indie artists, introducing music is open wide to internet stations.
Give Chiwawa's "Calma Calma" a listen
Add it to your playlist, free!
Such is the new world of music distribution.
The radio industry had its shot. It's time internet radio programmers take a chance and reach into a huge pile of talent. It is there that new hit songs will increasingly be found.