Triton Digital released its "March 2012 Internet Audio Top 20 Rankers." Download an Audio Graphics prepared copy that's complete with charts
. This version goes into much greater detail than the official release (posted here
Because a number of large webcasters do not subscribe to Triton Digital, it's important to keep in mind that this listing gives only a partial view of the online radio industry.
The following charts outline Mon-Friday Domestic listening "Average Active Sessions" for the majority of online radio industry companies represented in the Triton Digital "March 2012 Internet Audio Top 20 Rankers."
"I do the breakout for you, and show what the radio industry is doing online in more detail than is available from any other source."
For this issue of rankers, let's look at the phenomenon of a dropping Time Spent Listening. With the exception of Educational Media Foundation (EMF), Accuradio, and Univision (up slightly), all other radio groups are showing a drop in online TSL.:
Here are examples of the top 4 listings, for Monday through Friday and Monday through Sunday. All others listed in this month's rankings are available in your Audio Graphics' report download.
One area that has not been explored (quite frankly, because I'm not sure if it provides valuable data) is in presenting the Average Active Sessions as a percentage of Session Starts. I.E.: In March, 2012, Pandora had 610.2 million session starts which ended up as 1.3 million active sessions. Clear Channel showed 121.4 million session starts, ending with 240,594 "Active Session." (The charts below show this in both numerical and graphic form.)
I am interested in your opinion as to whether this form of data adds value to interpretation. Your comments are welcome, and will be used in future evaluations.
First the numbers, representing data pulled between January 2011 and March 2012.
These are the same data sets in graphic form - Average Active Sessions as a percentage of Session Starts:
Again, these are posted to cause one to think if this is usable data. What conclusion can you draw from seeing the percentage of Average Active Sessions that result from the number of Session Starts?
At this time, I am only able to conclude that the percentages are similar to what one would see if analyzing an online ad campaign's response metrics.
Your opinion is valuable. Please make your statement in the box below.
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