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Wednesday, July 10, 2013
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Radio PAASRSS Continues Slide in WM


According to the May Triton Digital Webcast Metrics report, the Percentage of Average Active Sessions Resulting from Stream Starts (PAASRSS) continues downward for online radio listening.

Monday through Friday SS-to-AAS from January 1, 2013 through May is 0.35%, 0.39%, 0.37%, 0.34%, and 0.31%, respectively. Monday through Sunday SS-to-AAS from January 1, 2013 through May is 0.19%, 0.21%, 0.19%, 0.19%, and 0.17%, respectively.
"April to May, with the exception of ESPN rising 0.04% and CBS remaining flat, all broadcasters suffered a slip Monday through Friday. Each of the pureplays reported in the Top 20 also dropped."

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PAASRSS is the percentage of stream starts that stick around long enough to be counted as an average active stream - a much more reliable method of gauging audience than simple counts of either AAS or SS.

April to May, with the exception of ESPN rising 0.04% and CBS remaining flat, all broadcasters suffered a slip Monday through Friday. Each of the pureplays reported in the Top 20 also dropped.

In looking at the same months in the Monday through Sunday SS-to-AAS rankings, you can see that Cumulus, NPR Member Stations, Pandora, and Univision remain flat. ESPN rose 0.02%. Everyone else in the Top 20 dropped at least 0.01%.

Important to note is that 56.08% of Pandora's audience is weekend listening, with 52.19% of Slacker the same. Idobi Radio, another pureplay, registers an astounding 72.39% of its total audience listening on the weekend. The closest broadcaster is Emmis, reporting 41.42% of its audience listening on either Saturday or Sunday. (idobi Network's Tom Cheney has pointed to a discrepancy in tabulation of weekend listening numbers: "M-Sunday numbers is 6am to midnight, while the M-F numbers stop at 8pm." As this presents two different variables it leaves even less information in these reports, and makes it impossible to tabulate this data set. "Weekend Listening" will be deleted from future AG breakouts.)

The following are snapshots of SS-to-AAS from a variety of reporting companies. To receive a complete report, subscribe to our free breakout. You'll see graphs for each of the top companies charted in ways unavailable to you from any other source.









Notice how the Monday-Friday percentage of each is approximately double that of Saturday and Sunday listening.

Receive our free breakout. You'll see graphs for each of the top companies charted in ways unavailable to you from any other source.

You'll also receive spreadsheets outlining the "Percentage of Average Active Sessions Resulting from Stream Starts."

Here are two charts outlining PAASRSS percentages. Download the complete report and receive graphs that show a clearer picture of events.






Click here to receive a FREE breakout of this report sent to you for each month it is published. The Audio Graphics compiled numbers include all groups in the publicly-released Triton Digital Ranker.


Note: For caveats pertaining to this month's release, please view the bottom of Triton Digital's report.














While the broadcast side of radio has a near lockout on indie artists, introducing music is open wide to internet stations.
A Country artist to consider:
Paul Tolle.

sample song
Cougar Snack

Download Song



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We listen for songs that evoke emotion; fast, slow, female, male, group, it doesn't matter. When an artist has the power to please, they should be given a chance to be heard.

Give Paul Tolle's "Cougar Snack" a listen.

Add it to your playlist, free! Such is the new world of music distribution.

The radio industry had its shot. It's time internet radio programmers take a chance and reach into a huge pile of talent. It is there that new hit songs will increasingly be found.





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