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Wednesday, August 1, 2012
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Webcast Metrics - One Year Comparison

Let's not spend much time on this, as there's not much to discuss. Triton Digital released its June Webcast Metrics Report yesterday and, as is predictable, there's not much change besides the normal summer drop (which effects all online traffic).

What's not expected is that the drop isn't as dramatic as I expected when looking at drops from multiple years as we go from May to June. In the past, there has been as much as a 20% swing in traffic. My theory was that this came from people getting out, leaving their desktops. Only, today we have more folks using smartphones. My theory, again, is that this may be why we don't see such a dramatic dropoff in internet use of the radio industry.

"I do the breakout for you, and show what the radio industry is doing online in more detail than is available from any other source." I'm going to keep this simple today. If you want to dig deeper into the numbers, download a free breakout of the Triton Digital Webcast Metrics numbers that I've put together for you.

For now, let's do a simple comparison of each company's stats: what happened in June of 2012 against what the numbers were in June 2011.

Each time a Webcast Metrics is released I put together the data in a way that allows you to see the deeper picture. Download this month's spreadsheets free.

Before diving into these numbers, bear in mind there are reasons why you may see something showing a gain or drop (such as Cumulus adding Citadel stations, or CBS dropping AOL Radio and Yahoo’s Launchcast). So these are not hard and fast rules of the road. You may compare the original versions of these at Triton's web site to view the footnotes on each report: June 2012 Here; June 2011 Here.

Here is how the stations stacked for "Average Active Sessions." In some cases, with no mitigating circumstance, radio industry groups show slight variation between what was and what is (Emmis & Salem). Viewing Pandora's huge increase of 810,109 "Average Active Sessions," one needs to understand that a year ago Pandora's mobile users were not included in the report. I have no reasons why Radio One shows a drop of 1,699 persons, listening on average (viewed as a radio industry AQH equivalent). Here's the chart.

Next up is the report on "Session Starts." There are some substantial increases counted within these numbers, many attributed to streams that weren't being counted in June 2011 yet are now in the count for June 2012. CBS, due to its dropping of AOL Radio and Yahoo’s Launchcast, has the largest Session Start loss - down 22 million+. AccuRadio seems to have lost the second largest, at over 244,000. But keep in mind its numbers do not include mobile listeners, so you can't draw a definitive conclusion on where it sits.

Here are the "Session Starts.:.

Where you need to keep an eye (because there are few outside forces or caveats dictating what appears) is in "Time Spent Listening." As has been reported in the past at Audio Graphics, there's a downward trend associated with this stat - and that should be of concern. This is how "Time Spent Listening" sits.

Here's a look at the main chart, outlining the top four reported companies in Triton Digital's Webcast Metrics.

You'll find dozens of charts, outlining the position of each company within the report's top webcasters by downloading Audio Graphics' Free Breakout.

Go here to download your free Audio Graphics analysis of the Triton Digital "June 2012 Internet Audio Top 20 Rankers."

Return to each time there is a new "Internet Audio Top 20 Rankers" released from Triton Digital. I do the breakout for you, and show what the radio industry is doing online in more detail than is available from any other source.

Click here to receive a FREE breakout of this report sent to you for each ranking month. It includes all groups in the publicly-released Triton Digital Ranker.

Note: For caveats pertaining to this month's release, please view the bottom of Triton Digital's report.

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