Squaring Away Internet Radio Rankings
The July 2013 Triton Digital Webcast Metrics rankers were released yesterday. While radio industry trades are telling you about the slip in summer listening patterns, I'm going to direct your attention elsewhere.
"Where the 'big deal' rests is in an area nobody wants to look ...""
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It's no surprise that summer sees a drop in online usage. It's been around since the beginning of the Net, at times dropping as much as 25% from May to June.
Those days of drastic drops are long behind us, though. Today we're fairly locked into a 3%-9% fluctuation, depending on the radio group. So pay no attention to these sessional changes. As with the Christmas holidays, it's part of online usage and no big deal.
These two charts reflect the past three years of July rankers in "Average Active Sessions" and "Session Starts." (1: "0" shows that a station/group was not listed in the Triton Digital Webcast Metrics Top-20, and 2: AccuRadio numbers should not be considered as they do not include this online radio group's mobile listening.)
Where the "big deal" rests is in an area nobody wants to look - in the metric of "Average Active Sessions Resulting from Session Starts." It's shrinking nearly across the board.
Townsquare Media shows a 0.04% PAASRSS rise and ESPN is holding at 0.21%. All other companies continue to lose ground in the number of people who stick around after starting a listening session.
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Audio Graphics' compiled numbers include all groups in the publicly-released Triton Digital report.
For caveats pertaining to this month's release, please view the bottom of Triton Digital's report
While the broadcast side of radio has a near lockout on airing indie artists, introducing new music is open wide at internet stations.
We listen for songs that evoke emotion; fast, slow, female, male, group, it doesn't matter. When an artist has the power to please, they should be given a chance to be heard.
Give Matthew Smith & The Legandary Skyview Band's "Sun to Son" a listen
Add it to your playlist, free!
Such is the new world of music distribution.
It's time for internet radio programmers to take a chance and reach into a huge pile of new talent. Online is where new hit songs will increasingly be found.