Radio Music and Independent Artist Resource

An Indie Artist Pipeline to Internet Radio
Wednesday, September 18, 2013
Twitter Facebook eMail
Sample the Music That's in DemandSample the Music That's in Demand A New Breed of Indie Artists
Free Music and Programs for Radio and Podasters

Marketing Music for the Little Band

Making money as an indie artist today is summed up with it's not getting easier - it's more technical and global.

Challenges for independent artists are surfacing as 1) facing a larger pool of competition; 2) learning how to best use online services; 3) shifting mindset to a global-market. Consider each a silo requiring special attention.
"How do you rise above the other bands? Which service(s) do you use, and to what degree do you understand each?"

A larger pool of competition is in facing equally qualified artists. Their ability to market themselves online may be as strong or weak as yours.

Getting a consumer to spend time with your song is an unspoken competition: Where you'd once try to get play on a local radio station (an almost unheard of proposition today), consumer attention in 2013 is given so many more options.

How do you rise above the other bands? Which service(s) do you use, and to what degree do you understand each? Both questions have only recently been requiring an answer, if you want to make a living as an indie act. To help you see the amount of choice in services for exposing music, and show the depth of this pool, this is a list of companies I track. (Of course I urge you to start at Audio Graphics' RRadio Music.)

Audio Rokit
Canadian Blast
Cash Music
CD Register
East Coast Digital Radio
Hale Promotions
Hype Machine
Indie Charts
Indie Music
Indie Music Bus
Indie Music Channel
Kobalt Music
Music Business Marketplace
Music Metrics
Music Page
Music United
Musicians Contact
Next Big Sound
Our Stage
Radio Airplay
Talent Watch
Texas International Music Association
The Music Bed
Tune Core
Underground Music
Unsigned Only

Shifting mindset to serving a global market is, IMO, the most difficult item an independent artist deals with. Understanding that your audience can now come from the United States, Great Britain, Australia, South America, Africa, Europe and Asia is a mind expanding exercise. Identify how to communicate with them as a group, or target each area's unique consumers.

The town where you reside or ride in your club circuit is extremely small when compared to global reach.

To close, if ever there was an area to focus on it is analytics and metrics in your online exposure. Mostly, it's not done because of the difficulty setting it up (and understanding how it's used). This is the dry stuff a band member must wrap their mind around. It is at the center of helping you improve.

Google analytics is relatively easy to install and comprehend but it's like chess, taking moments to learn and a lifetime to master. Start by dabbling in the analytics portion of your online activities. In twelve months, analytics will become an indispensable part of marketing your music. It gives you ways to increase fan response.

Today's indie artist introduction is to...
Rock artist Nick Gill
sample song
How It Feels

Download Song


We listen for songs that evoke emotion; fast, slow, female, male, group, it doesn't matter. When an artist has the power to please, they should be given a chance to be heard.

Give Nick Gill's "How It Feels" a listen.

Add it to your playlist, free! Such is the new world of music distribution.

It's time internet radio programmers reach into a huge pile of untapped talent.
It is here where new hit songs will increasingly be found.

More Articles

comments by Disqus

Receive Newsletter

Search Archive

Search Audio Graphics

Search Web

Fans, receive free - RSS:
Country Click to Receive
Dance Click to Receive
Hard Rock Click to Receive
Hip Hop & Rap Click to Receive
Jazz Click to Receive
Pop Click to Receive
Rock Click to Receive

Radio Stations:
Stations - Download Free

Listen to RRadio Music Artists Here

Copyright Audio Graphics - 15935 Thomas St. Newbury Ohio, 44065 - 440-564-7437

About Contact Radio Stations Audience Data Privacy
Indie Artists - Song Submit Intro Program - Station Info