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Thursday, October 3, 2013
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The Biggest Non-Event in Radio History

I'm sure I missed it because, if the level of publicity at the start of our new United State's health policy was related to the amount of radio industry conversation this event generated (not to be confused with talk show rhetoric), radio missed a huge revenue opportunity.

What did your station do - online or off - to explain what started on Tuesday October, 1?
"Is there not one program director who thinks that educating America on the Affordable Care Act is needed, or wanted?"

The United States introduced the biggest social law since Medicaid.

The Affordable Care Act opened its online exchange, and it passed without mention from radio. I heard no promos in Cleveland Ohio urging listeners to tune in for information on how to navigate the new law. How about in your city or state?

There wasn't a single radio industry trade press mention on how stations could capitalize on the new health plan, sans waiting until Uncle Sam starts doling out the dollars for ad campaigns.

I'm not understanding how such a big event can disappear off a mass media's grid, unless we're dealing with politics controlling radio content. Is there not one program director who thinks educating America on the Affordable Care Act is needed, or wanted?

One thing you'll not convince me of is that nobody has an interest in Obabamcare implementation, or how it will affect them. So, we're here to help with a systematic way for you to generate revenue.

I am a BIG believer in radio's ability to convey a message when creative is done properly, and this is an opening to educate the public on its new health law. (Think of it as a non-weather crisis needing radio.) How many times does an event present the chance to give your audience facts it desires, with a place to go for more information? debuted. As top-level domains go, it's a self description of content. For radio stations, and it doesn't matter if you are internet only or broadcaster, you have a series of 1-minute audio vignettes to sell sponsorships for.

The concept is simple: 1) Register to air free "New Health Plan Info" vignettes; 2) Sell sponsorships to them.

(Disclosure: is an Audio Graphics' concept.)

New Health Plan Info audio vignettes are written and voiced by radio newsman Mike Olszewski. Mike Olszewski is a veteran radio personality best known for his work at the legendary WMMS-FM. He is also an educator teaching a wide range of media, speech and communications classes at Kent State University, the University of Akron and Notre Dame College.*

Mike's delivery of this vital information is format-agnostic

Sample the first five " New Health Plan Info" programs:
Introduction to New Health Plan
What are the Penalties
Tax Credits
Doctors' View

Stations: Air these 1-minute vignettes, free!

The radio industry, online and off, is continuously looking for ways to attach to public interests. What usually prevents this is limited resources; manpower and cash.

By making audio vignettes on the new health plan available to internet radio for free, Mike Olszewski helps industry credibility at a time radio should be proactive. Taking the lead on informing a large number of people gets noticed.

Making this audio series available at no cost to the station owner lets every internet station instantly carry current content.

Mike Olszewski crosses audio platforms too. Broadcasters, air these programs.

Radio station sign-up is easy, and there's no cost.

Sample programs to hear Mike's format-agnostic delivery.

Give your audience facts on the most important legislation in decades - The United States' new health plan. Use the power of radio to explain a very serious concept to a very curious nation - in a non-partisan way.

This is a big event. The radio industry should make something out of it.

* More on Mike Olszewski: Mike is the curator and archivist for the Ohio Broadcast Archive and Museum, a statewide project at the University of Akron documenting the history of Ohio's radio and television. He's authored several books on media and popular culture, including Radio Daze: Stories from the Front in Cleveland's FM Air Wars (Kent State University Press, 2003), and WIXY 1260: Pixies, Six-Packs and Supermen (Kent State University Press, 2011) among others. Mike is also the president of the Siegel and Shuster Society, the non-profit group that promotes Cleveland as the place where Superman was created and the character's continuing influence on popular culture.

Today's indie artist introduction is to...
EDM artist Katie Robinette
sample song

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We listen for songs that evoke emotion; fast, slow, female, male, group, it doesn't matter. When an artist has the power to please, they should be given a chance to be heard.

Give Katie Robinette's "Amazing" a listen.

Add it to your playlist, free! Such is the new world of music distribution.

It's time internet radio programmers reach into a huge pile of untapped talent.
It is here where new hit songs will increasingly be found.

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