Triton Digital released its October Webcast Metrics Report. There's not much change in the lineup. Pandora, Slacker, and AccuRadio aside, this report shows the online radio industry overloaded with the same companies as in the terrestrial world.
There is growth in “Average Active Session” for 70% of the listed top 20 rankers. Though how much of this “growth” is attributed to expanding existing audience, as opposed to a company adding more stations, is unanswered.
As an example of the specificity that broadcasting online brings, view the AccuRadio listing in the above chart. Between September and October, the attribution of “Average Active Listeners” deviates by only 36 persons. (Note:
AccuRadio’s ratings “Does not include mobile data.”)
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Let’s look at the lift Salem has received after 20 continuous sub-8,000 “Average Active Session” months.
Concentrate on Salem’s “Session Starts” and we see growth of 220.2% August to September;
52.2% September to October.
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Here's a look at the main chart, featuring the top four reported companies in Triton Digital's Webcast Metrics.
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For caveats pertaining to this month's release, please view the bottom of Triton Digital's report