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Podcasting Publicity Shows Internet Radio's Weakness
Before getting to paragraph two, let's state that consumer-based podcasting is a fad. Podcasts will grow through their use by corporations to deliver product, sales, or company information. (GM is exploring it.) Few PJ (Pod Jockey) produced podcasts will make money, or survive.
Paragraph two: Podcasting's publicity is being generated from the same item that online radio lacks, content.
Now, before you click the feedback button to tell me there are thousands of diverse online radio programs, compare that industry with podcasting. Ask yourself which is getting more attention. Then follow up with "why?"
Every article printed about podcasts carries comments on the variety of programs, and a mention of the hosts. (Notice I didn't use the word "talent.")
When/if you see an article about radio online, it's always about the technology.
Programming content is not mentioned because little exists outside of three songs and a station ID, replicated across a hundred music genres.
To grow you need to have others write/talk about you. But the jukebox syndrome is keeping the press from writing about radio online. One song after another is not, never has been, and never will be news.
Podcasting is getting attention because it delivers personal relativity, albeit to a small group. Within a podcast portal there is a diversity of subjects which may be downloaded automatically. This draws (to a podcast) a base audience that attaches to the topic first, before connecting with the host. The press writes about topics and hosts.*
Articles on podcasting have replaced those about radio online because the internet radio world is made of music. Podcasts are made by people, and writers like to write about people - until they become old news.
*This flurry of articles won't last, for the same reason that audience for a poor quality terrestrial radio program won't last.
I've listened to a number of podcasts now, and feel safe to say much of what's podcast contains rambling diatribes done more for the ego of the program's host than for the listener.
Related Article:
ClickZ
Posted:
12:57 2/21/2005
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