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The Internet's Affect on Advertising

Forget all that talk about ad dollars going online. What's more important is that we're beginning to see how the internet's cost-per-click pricing is starting to affect traditional agencies.

Accountability has been a buzzword in advertising for only a short time, about as long as interactive media shops have been siphoning ad dollars from print and broadcast. Now from a small ad shop in Michigan comes pay-for-performance pricing, and it's sure to turn the ad world on its head.

The story about "The Intelligence Agency" is linked below. Beware (before you read it), this is not the last time you'll see creative shops being held more accountable. Nor is it the last ad shop you'll see to offer this new rate structure.

Related Article:
MLive
12:16 10/4/2004


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