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It's Time to Produce Podcasting By Listeners
Podcasting is the craze. The word is on everyone's lips. Yet, few really understand how to go about producing a podcast or getting it publicized. It's a wide-open hole
for radio to gather audience, get local, and start to take control of the listener's ear again.
First the concept: Radio stations need to provide listener-produced podcasts and make them available on the station web sites. This is different from the KYOU Radio podcasts, as these are meant to be used on a station's web site with a "mix your own show" marque.
You have two ways of doing listener podcasts: 1) using the production room to create the programs, and 2) creating a system that allows a user to attach songs to their program, and edit vocals in-between. The latter's not as difficult as it sounds. Think of "drag and drop" copying of files in your Windows Explorer. Highlighting files and dragging them to another file is relatively easy to set up.
Providing site visitors with a selection of songs and allowing them to create their own lead-ins and post announcements is, again, a relatively simple task from a software standpoint. Drag and drop.
Commercial or promo sets could also be prefixed, with a copy and paste (drag and drop) ability so the clusters could be inserted into a listener's program at preselected times - by the person creating the podcast.
Why go through the bother of giving more on a radio station's web site? A new study by Frank N. Magid Associates shows there's potential to expand this online audience, and that "...radio website surfers are "the cream of the crop" for online advertisers." That's the same guidance Audio Graphics' RRadio Network surveys have shown since 2001.
Related Article:
Internet News
Posted:
21:39 9/19/2005
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