online radio advertising news for radio stations, and advertising agencies, since January 1997
Radio Advertising Services for Radio Advertisers,
Radio Stations and Advertising Agencies
Radio Advertising: News & Insight
Featuring: Commentary About Radio Advertising
Today's Headlines
News About the Internet's Affect on Radio Advertising
Subscribe: Newsletter
About Audio Graphics

Privacy Policy
RRadio Network
Great Music - Free
Search Engine Rankings
Let others hear your voice.
Audio Graphics
Box 23575
Chagrin Falls, Ohio
Ideas for Your Clients
Our Commercial Spec
Our Station Promo Spec

Permission is granted to play this independent music on your radio station - FREE Be patient for the audio file to download. Great Music - Free

Ask about our $50/month ad package.

Cell Phone Radio - David's After Goliath

First it was Motorola, then Cingular. Now Verizon and Sprint are getting set to enter the radio cell phone market. (Story linked below.) Sirius and XM Satellite Radio need to heed the warning; they aren't the only choices for unhappy local radio listeners.

While the article linked below points to cell phone radio aiming at the iPod market, the satrad companies also need to be worried. Once the stage is set (right now it's only being designed), radio on cell phones is going to sweep the rug out from under the $100 million-dollar-a-year Howard Stern deal that Sirius is banking on. Cell phone radio is also going to give XM a run, at rates less than its recent subscription boost to $12.95 a month.

There's never a sure thing, but this thing is sure. Given the druthers of subscribing to satellite radio (after buying a $300 receiver), or tuning into songs you have to pay upwards of 99 cents a piece for (after shelling out up to $250 for a portable MP3 player), a few bucks a month to get a wide range of online radio stations on your cell phone is a no-brainer.

There is a whole generation that's attached to its cell phone. Now that we're seeing radio show up on it, watch how quickly listening to radio on your cell phone defines the person whose pocket it's in.

Related Article:
Business Week
free registration required

Posted: 10:55 4/18/2005

More News
Radio Advertising News and Statistics
Free Newsletter Here

eMail to Friend
Printer Friendly Page

Check Google News
for stories on:
Radio Industry
Radio Advertising
Radio Online
Internet Radio

Search Audio Graphics

Search Web

Updated to Survey 30 'Updated to Survey 30

Hewlett Packard and Ricoh Digital Office Equipment

Actively Streaming Today

online radio advertising news for radio stations, and advertising agencies, since January 1997