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Could Don Geronimo Be XM's Response To Howard Stern?

It's the name game in satellite radio. Howard Stern is the biggest, of course. But let's not forget the other names that are being racked up at both companies. The latest word, spread by David Hughes at dcrtv.com, is how Don Geronimo's being courted by XM Satellite Radio.

According to Mr. Hughes' XM's Opie & Anthony program had comments that, combined with what was said on The Don And Mike Show," could be signaling a move by Geronimo.

Over the past ten yeas there has been a dwindling of stars on terrestrial radio. Don Geronimo is one of the survivors. If he goes over the fence, as have Howard Stern, Bob Edwards, and O&A, that brings the number of big names making the leap to a point where broadcasting could be further damaged.

How many nationally known acts are left for terrestrials? By my quick count 14: Rush Limbaugh, Hannity, Franklin, Kidd Kraddick, Art Bell, Garrison Keller, Delilah, Imus, Mancow, Michael Feldman, Paul Harvey, Michael Savage, Bill O'Reilly, Tom Joyner. OK, you might find one or two I forgot. But the points here are that name acts aren't exclusively on broadcast anymore, that satellite radio is building its own stable of recognized talent, and that the only names of interest to the 18-34 group on broadcast are Kidd Kraddick, Delilah, and Mancow. That equals out the running if you count Stern, O&A, and Geronimo for satrad.

Add to the above all the programs that are unique to satellite radio (like Ellen Degeneres' "Take Five" and those artist specials on XM, and "E Street Radio" or the selection of Hip Hop and Rap features at Sirius), and the content begins to overshadow local radio's offerings - with or without names.

Sirius has Howard, who's reving his engines and waiting to start a new race. Now, if this move does go through, XM would have Don Geronimo who's been known to produce as controversial a program as King Stern.

David Hughes says that ""all would be revealed" on O&A's Friday show....."


Related Article:
dcrtv.com

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Posted: 11:00 11/10/2005






From: John Brennan

If this is how XM is trying "respond" to Howard Stern, boy they really are desperate. Almost as desperate as O&A always bashing Stern.

While XM does have almost twice the amount of subscribers as Sirius, we all shall see what really happens when the "games begin" with Howard going up with the people who wish (a) they were him (b) had his talent (c)think that he's getting old. Remember radio people if it wasn't for Mr Stern half of you would not have been entertained for 4-5 hrs a day, and you would still be spinning records.

Finally,I hear on XM about "spread the virus" well lets see in 1 yr from January 9th 2006 how much of a difference there is between the subscribers of XM and Sirius.



From: John Desrosiers- New Haven CT

John Brennan apparently still thinks it's 1987.

I honestly haven't been entertained by Stern's show since at least a decade before Private Parts came out. Artie Lange is the only one on the show now with any comedic talent and unless Stern breaks from his past history and agrees to pay the funny guys what they're worth, he's going to lose Artie and most of his fan base along with him, the way he lost Jackie Martling in 2001; who, by the way, made the show almost bearable through the late 90s.

Sirius unfortunately is gambling a big bank roll on a past-his-prime shock-jock to save their company. They can't possibly get enough subscriptions to pay a billion dollar salary along with all of the other million dollar salaries they're giving to every radio and TV has-been on the planet. They'll quickly be forced to destroy the satellite radio concept of commercial free talk and music and those of us who went to satellite to escape commercials will be left with nowhere else to turn.

Who's running this company anyway? It's obvious they've never taken a single economics, finance or marketing course. What really doesn't make sense is Sirius' marketing drive geared toward hip hop and rap. FYI -statistically most satellite subscribers are professional white men 35 to 55 years old with a college education. This demographic really could care less about rap or Howard.



From: J.B. Weimer- South of the Mason Dixon line, USA

Re: John Desrosiers- New Haven CT

Wake up- Howard Stern has been, is, and always will be the King Of All Media! An as far as the demographic being white males, college educated, 35-55; I am all of the above except I am 34 years old.

People my age, up to almost 40 years old, were raised with rap music. Yes, much of it lately has been unispired and redundant. But I have liked rap since 1985, and still do, even though I listen to almost all types of music too.

So stop being stuck in an 80's time warp and relax, give Howard a chance again. Now that the FCC a**holes won't be breathing down his neck (yet), as they have since about the time you said he began to suck, Howard will be free to reinvent himself and rock the world.



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