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Audio Graphics' Archives



Artists Have No Time to Look at Selfie

With all there is to learn, how is it possible to spend time dwelling on this past - a picture of yourself?

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Forecasts, Warnings, and Comments

The farther into digital the world gets the less radio executives listen. What follows are a few of the words Ken Dardis placed before them to date.

March 13, 2012 - Anyone keeping up on the push by Cumulus to break into the deals craze? ...let me outline why I think this will end up like the Broadcast.com bust of the late 1990s.

Dec. 21, 2010 - If we keep hearing "we're in the radio business" with nothing said about being "in a changing radio business," CPM, TSL, and revenue figures will remain flat.

Sept. 19, 2011 - In today's AdAge article titled "What's the most social of all media?" - they left out "radio."

June 4, 2009 - The radio industry is at a very important crossroads where its only salvation is to make major adjustments - meaning to walk away from what was, and begin learning what is and will be.

April 16, 2009 - On the other side sit those radio industry CEOs who think they know what they are doing, believe in their vision, and waste everyone's time talking about what they are going to do. It doesn't matter what these guys say - they are all guys - you know their Armani Suits get soiled when looking at radio's 2008 revenues.

Dec. 23, 2008 - No longer is media's responsibility to just deliver an audience. Now it must deliver results too.

June 21, 2007 - ...The hard economics are that creating and maintaining a web site properly costs far more than any station can afford.

June 27, 2006 - ...witness how radio, as an industry, is still delivering "what it wants" in an era when the public is demanding what it wants.

Oct. 3, 2006 - Has radio become little more than an audio track? Is "how" it's heard becoming a deciding factor in an advertiser's decision of where to feature their audio ad?"

April 2, 2003 - To take a broadcast signal and place it online is not the attraction. To do something with the program online that makes it different than its broadcast counterpart is why people listen to Internet radio.

June 24, 2002 - Those of us who watched radio stations being bought like trading cards over the past five years have repeatedly asked "How are they going to pay for this?"

July 18, 2001 - When do you go over your station's web site logs? Then, once you do, what action is taken to respond to what those logs tell you? ...sometimes you must revamp what's there to improve browse-to-buy ratios

Mar. 28, 2003 - For the younger set the Internet is more than a source of information or entertainment, to them it's a social gathering place.

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Female Friday: New Artists for Internet Radio

One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.

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On a Quest to Find What I Don't Know

You've heard where you don't need to know how an engine works to drive a car? In digital, you need to understand how its engines work, how they intertwine, and what is wasted time.

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Male Monday: New Artists for Internet Radio

The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

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Hiding Truth by Hiding Stories

Just be aware that items of knowledge are being kept from people in radio - or, at least, are not being given as much of a chance to circulate as the happy talk articles radio industry trades conjure.

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New "Intro to Indie Artists" Pop Programs

Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Sample. Click the picture to order.

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A Thought of Pearl Harbor

To those who were adults on December 7, 1941, or who grew up in the shadow of this date, leaving it behind is impossible. 73 years ago, today, Pearl Harbor went up in smoke.

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Follow Yogi Berra's Advice in New Year

2015 is just ahead. It's going to be far more rough for radio than past years, as each group discovers their lack of preparation has placed them far behind what consumers and advertisers demand.

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Content as a Commodity

The value of your audio is related to 1) Your ability to get other people talking about it; 2) Whether your song/programming is found.

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New "Intro to Indie Artists" - Hard Rock

For Internet Radio Stations and broadcasters' streams. Great New Rock Music from Indie Artists.

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Big Data Big Buzzword

Here's another buzzword, "programmatic buying." Six months ago you'd rarely see a radio industry trade mention it. Today it's thrown about as if there's a system in place.

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Male Monday: New Artists for Internet Radio

The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




New "Intro to Indie Artists" Jazz Programs

Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Sample. Click the picture to order.

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Female Friday: New Artists for Internet Radio

One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.

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Geo-Broad, with Focused Content

Study the growing list of online audio competitors. Many are built on a concept of being "local." Their local, though, is not geographic; it's focused content. (All topics you are passionate about become local.)

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Artists: It's Not About Your Music Anymore

Today it's what the public wants, and where it wants it from. Over air, online, or digital are just different roads leading to the ears an artist needs.

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New Songs at RRadio Music

Reshaping music distribution to radio stations.

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New "Intro to Indie Artists" Dance Programs

Stations: Artists sign waivers. Use their music online, free. Fans: Receive free programs through iTunes or RSS.

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Let's Talk About PAASRST

PAASRST is not an arbitrary number. It defines how well an online station (or group) is doing on the content side, and nobody is paying attention to it.

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Social Media, Broadcast Media, and Ebola

I was struck by one thing in watching and hearing how broadcasters are reporting this; it's with a false urgency from air talent. Looks and actions emoting potential to wipe out our population appear from everyone.

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To Save Face, Radio Limits Commenting

Radio is best suited to analytics and data base building. Energy should be placed there instead of in hoping consumers use an FM chip on their phones.

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New "Intro to Indie Artists" Rock Programs

Short, free rock music programs made for internet radio!
Fans: Listen at iTunes or through RSS Click to Receive

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It Doesn't Matter What Radio Does Now

Digital's snowball is growing, and radio has fallen from being bigger than life to just another choice.

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New "Intro to Indie Artists" Pop Programs

Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Sample. Click the picture to order.

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New "Intro to Indie Artists" Country Programs

Short, free country programs made for internet radio!

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Rush Limbaugh: A Tweet or Twit?

The radio industry doesn't quite realize the firestorm raging outside of the Rush Limbaugh show, which is protected by caller filtering and dump buttons. As this continues to build in social media, radio trades are either dropping the story or presenting it in ways that minimize damages.

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Caution in Reading Online Radio Numbers

In total, 335 different types of devices were used to access RadioRow in July. I hope this begins to drive home the diversity of units that consumers are using to get to their audio, online.

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Radio Problem: Reminisce Like It's 1999

Content is not King in the manner it once was; it's too prevalent and easily gotten. Besides, the competition's content has its own value not shared by radio.

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Male Monday: New Artists for Internet Radio

The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Female Friday: New Artists for Internet Radio

One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.

Full Story




Online Stations: Where Do You Find Music?

As an internet radio station programmer all you need to do is scan the page, listen to a sample, and click to request it be sent to you.

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New Value in a Song for an Address

It's a different world needing a different approach, and requiring different expectations.

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Question to Radio: Is That All There Is?

What follows is an article which appeared at Audio Graphics in 2011. It's titles "Radio Industry Revenue Hurdle Identified." The premise hasn't changed, which is why it continues to be relevant today.

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CPM or CPA - and Why It Matters Online

76.4% of reported AAS are coming from pureplays, with 30.8% generated by broadcasters (683,760 AAS). Of this, 49.7% come from the most aggressive broadcaster online, Clear Channel.

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Facade of Digital Coverage Won't Help Radio

Radio Ink was gracious enough to post this, for about 24 hours - though, not sure why, as few people will be exposed to it in such a short time.

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New "Intro to Indie Artists" Country Programs

Short, free country programs made for internet radio!

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New "Intro to Indie Artists" Pop Programs

Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Sample. Click the picture to order.

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Radio Industry Needs Viagra

In today's world, talking about what you are going to do - as is often the case with radio - is not as important as showing them how your are doing with what you've got.

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Taking A Count of Your Online Numbers

There is so much that can be done if you take the numbers available through server logs and organize them on a spreadsheet.

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Male Monday: New Artists for Internet Radio

The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Female Friday: New Artists for Internet Radio

One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.

Full Story




The Allure: A Promise of Radio Airplay

Artists wishing to generate revenue need to depend on a variety of promotional vehicles, each needing time to digest so you know how to best use it effectively.

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Broadcast Radio Has Failed Online

Radio missed the domain boat long ago. And it continues refusing to buy radio-related domain-specific URLs that are immensely helpful in growing audience.

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Music's Worth Depends on Who is Asked

We need some sanity from both sides of the Performance Royalty issue. Radio must quit the rhetoric that its sole purpose is to benefit the artist. That's BS, and everyone knows it. Artists must stop insisting that everything they produce has value. Even at the top level, musicians produce a lot of garbage.

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Online, Radio's Battle for Moxie

Relative to radio, online, there's not much variation in radio programming. Most every station sounds the same, with only the I.D. being different. The Jazz host may talk slower than the AC host but, when their mouth opens it's usually the same type of wording which falls out.

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Desperation, in a Desperate Message

There's one thing a seasoned sales person wouldn't do, concentrate on bashing the competition. Inflating onerous reasons for NOT using a competitor's product or service goes beyond insecurity.

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Radio Industry Myopia on Competition

What would be useful to everyone is if these radio industry trades would vow to not bring up the name Pandora as if it's the only competitor.

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Male Monday: New Artists for Internet Radio

The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Female Friday: New Artists for Internet Radio

One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.

Full Story




Radio Industry "Feel Good" Policy Hurts

It's time for the radio industry to wake up to its new world of competition and the new outside forces having an impact on the business.

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Identity Theft and Email

On any given day Audio Graphics' email servers block approximately 94% of all incoming email - we're talking hundreds of thousands of spam messages from around the globe.

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Indie Artists: "The Times They Are A-Changin'

There are different mindsets on owning music today than forty years ago. Don't blame that on anyone in particular. Blame society as a whole. Try to change it and you'll waste time.

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The Radio Industry to Advertiser Silence

The radio industry has shown no interest in seriously establishing itself as digital. It may have started a dozen-or-so initiatives, but none were aimed at advertisers learning how to use radio.

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Radio Industry Royalty Problem Self Made

...this royalty payment issue could have been held down to reasonable dollars had the radio industry joined with webcasters when the fight first got ugly in 2002.

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Male Monday: New Artists for Internet Radio

The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Online Radio Needs PPA Advertising

There seems to be a lot said about radio advertising. If published by the radio industry, it's good. If coming from advertisers, agencies, or veteran producers of commercials, it's not so good.

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Caesar Syndrome in the Radio Industry

If any one of these folks had had the foresight to begin the digital hunt a decade ago, there would be no need to tell the world how much Pandora was not; radio would own the online audio space.

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In Memory of Murray Saul

Murray Saul passed on yesterday. The following is for those who are not aware of the contribution to radio made by this man.

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Internet Radio Better Get With a Program

If internet radio programming doesn't start including theater of the mind quality, and relatable presenters, it will all remain just another playlist on steroids. It will fail.

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The Inequity of Radio Airplay

You're swimming in a much larger pool of aspiring talent, whereby those selecting who-gets-broadcast-airplay have been slimmed to a far smaller number of radio industry music directors.

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Radio Industry's #1 Advertiser, Online

While the radio industry was serving me the same ads it sent out to how many tens-of-thousands of people, I had a problem. This year the log splitter quit...

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Kent State and the Radio Industry

The connection between Kent State's place in history and where the radio industry sits now is this: In both cases, those in control couldn't conceive that dissidents have any chance of being right.

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Upgrading Skills to Match Today's Needs

It's important to understand that you need not know how to write code, or initiate a software system, but you do need to understand what it is that this particular piece of work brings to you - to determine if it's worth being associated with.

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Male Monday: New Artists for Internet Radio

The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Female Friday: New Artists for Internet Radio

One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.

Full Story




A Radio Industry Message

As minute as this may be, the growth of personalized radio stations speaks to a person's desire to change their environment - to not follow suit. People are spending energy locating a message of meaning (to them).

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The "Where Do We Go From Here" Syndrome

There is no quick, easy, or cheap way to do what needs to be done. The level playing field is really dependent on the size of your wallet and the breadth of your knowledge. The ratio to which has yet to be set.

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Social Media - An Awareness Generator

The radio industry, and most indie artists, waste a lot of motion on social media. My guess is that few in either group have done a quantified "what's in it for me" evaluation.

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Radio Industry: Stop the False Comparisons

The radio industry needs to get in this digital game in a consistent manner, now, and quit trying to denegrate new competitors.

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New Artists for Internet Radio

The following artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

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Radio Industry Needs More New Talent

How many new artists does your station feature each week? Stretch that. How many new music talents are introduced throughout the whole radio industry each week?

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An Inevitable Indie Artist Predicament

In early days of the ride on today's distribution model, an artist needs to accept any road to the consumer they can get - or settle on music being an act of passion alone.

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New "Intro to Indie Artists" Jazz Programs

Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Sample. Click the picture to order.

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Male Monday: New Artists for Internet Radio

"Airplay for Exposure." It's how RRadio Music artists pass their passion on...

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Female Friday: New Artists for Internet Radio

One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.

Full Story




Reading the Numbers & Reading Them Wrong

..accountability is not limited to providing advertisers with more data to use, but in giving radio station operators ways to better serve its audience.

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Indie Artists Using Email

Treat your email list of persons with respect; you'll find the list will deliver audience to your gigs and sell songs when you have that need.

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New "Intro to Indie Artists" Pop Programs

Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Sample. Click the picture to order.

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Accountability in Radio Industry Now Required

Too many bright media buyers are learning how to count exact measurements and convert them to an explicit ROI. Whether you choose to participate will determine how long the radio industry remains relevant in the fight for advertising dollars.

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New "Intro to Indie Artists" Rock Programs

Free rock music shorts made for radio, podcasters and fans: Receive through iTunes or RSS Click to Receive

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New "Intro to Indie Artists" Hard Rock Programs

Short, free programs made for internet radio! Play a Blast of New Music for Your Audience! Fans: Receive through iTunes or RSS Click to Receive

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The Ruin of the Ancient Media (and Artist)

There has never been a more efficient form of content delivery than with the internet; but it also brings with it a series of complexities and so much of a need to learn.

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So, You Want to Get Noticed?

Most important, any of the above who think they can become a sensational draw within a short time will fold in a shorter time.

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"Going Viral" is Wishful Thinking at Best

Hitting a home run is an appropriate metaphor here. You create. Plan. Launch. Then sit and wait for throngs of fans to begin passing around whatever the content is that you think is brilliant.

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Wasting Time on Facebook

...after a few years of tracking response, I found efforts placed into social media aren't worth what you get out of it - unless you systematically make it a one minute job posting or answering.

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Stand Out in a Radio Industry of Sameness

What do you hear when isolating a single station online? Paying attention to tempo, construction of IDs or playlist, does your station blend with others or offer a difference that listeners can identify?

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Male Monday: New Artists for Internet Radio

The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Female Friday: New Artists for Internet Radio

One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.

Full Story




Radio Industry: Target Marijuana Online

While stories unfold in radio industry trades under the guise of "should we?," stations operating on the internet (with no FCC rules) should dive into this new, growing market...

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How to Send Songs to a Radio Station

NEVER attempt to send songs in an email. Contact individuals on your own but always do it in a text-based email, and include a link to the music you want the recipient to hear.

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New "Intro to Indie Artists" Dance Program

Short, free dance music programs made for internet radio!

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Getting Heard is Getting Harder

...online, there are now more music outlets than ears. Simply being online doesn't matter; being found online is the key. And there is your paradox: As a musician, you have a new world of distribution that is so far-reaching - yet complex - it baffles the mind.

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Understand What You Need to Understand

To just climb on-board new media and believe you're making grand inroads is a fool's thought. Nobody likes to believe that's where they stand, especially after they've done loads of work to get nowhere.

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At What Point Does Disruption Disrupt?

Disruption begins slowly, and usually ends with the disrupted industry asking "what happened?"

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New "Intro to Indie Artists" Country Program

Short, free country programs made for internet radio!

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Songs: Why Being #1 Means Little Today

It's time to take a serious look at how the world of music ranks the music in our world.

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Indie Artists in a Business World

You don't need anyone to say that music, as a career, is different than it was twenty years ago. I'd bet you don't really care what it was like back then.

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Focus on Radio Industry Fades in New Year

We've never had an audio-related delivery vehicle quite as exciting as the internet - which is why 2014 is going to be quite a year for those who let go of the past, and not so much for those who don't.

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Male Monday: New Artists for Internet Radio

The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Female Friday: New Artists for Internet Radio

One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.

Full Story




New Artists for Internet Radio

The following artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Waving My Wand Over the Radio Industry

Trade magazines and consultants that make their money off conferences will continue to talk "local," "digital," and "new frontier," without explaining how difficult it is to conquer any of these.

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Step One: Know What You're Looking At

The radio industry is infatuated with numbers, and ratings seem to be the guideline. Yet radio appears unconcerned how these numbers are reported. As long as the radio industry seems to be gaining ground online, trade mags report all is O.K.

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Denying Denial Within the Radio Industry

Looking at the internet radio industry as a whole, to what end is it represented by one voice that leads? For this to occur you need followers, and they are not present in online radio.

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New Programs for Old Radio

Besides the ability to create your own online stations on both the broadcast and internet side, there's little evidence either is "creating" programming that's different than what's been in place for years.

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Surviving a Saturated Content World

I write to inform, to put into perspective that which others want to make appear simple. Online is not. The internet is not easy-to-use correctly.

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Defining Online Radio's Purpose

Here's my definition of "purpose" for everyone involved with the internet radio industry: Create audio which is sought out, talked about, and passed on to friends.

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New "Intro to Indie Artists" Pop Program

Short, free programs made for internet radio! ... Click song number to quickly sample programs.

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Answers to Online Radio Industry Questions

Education in most of the above areas will help. Without education, online, the radio industry will remain in the doldrums for the foreseeable future.

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Male Monday: New Artists for Internet Radio

The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Female Friday: New Artists for Internet Radio

One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.

Full Story




Defining "Success" for Internet Radio Industry

...if we define "success" as whether a P&L sits in the black, you'll find extremely few station owners smiling.

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Indie Artists: Expectations vs Reality

The internet has been positioned as a tool for the up-and-coming musician, though many use it wrong and artists seldom equate the internet with the opening of competitive floodgates.

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When Radio Should Go Christmas

Christmas is still another 7 weeks away, yet, seeing how the people who are hunting for radio stations at RadioRow are already showing signs of interest.

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Online Radio Industry and ACA

Whether you run an online radio station or broadcast, these programs are free for you to use and sell!

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Radio Industry Needs Number Knowledge

The radio industry is infatuated with numbers; and ratings seem to be the guideline, whether or not the data shows anything useful.

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Online Radio Industry and Indie Artists

How does an artist or station owner present themselves so that it draws a person's interest?

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Male Monday: New Artists for Internet Radio

The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Female Friday: New Artists for Internet Radio

One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.

Full Story




Breaking Bland

Think: What if a football quarterback called cadence using words instead of numbers?

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Nothing Happens Until Radio Uses the Data

Digitally savvy companies are buying "response metrics." Advertising sellers have teams which analyze data and help the advertiser.

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Artists: The Market Changed

I would love to pay the money asked. It just can't be justified within the reality of radio advertising, or in today's world of music distribution.

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The Biggest Non-Event in Radio History

I am a BIG believer in radio's ability to convey a message when creative is done properly, and this is an opening to educate the public on its new health law. (Think of it as a non-weather crisis needing radio.)

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Online Radio Industry Requires Focus

What the online media crowd is measuring has more to do with the percentage of persons your station is able to initiate a relationship with. Of those who experience you, how many want to hang around and call it a date?

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Male Monday: New Artists for Internet Radio

The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Female Friday: New Artists for Internet Radio

One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.

Full Story




New Artists for Internet Radio

The following artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Needed: Quality Radio Programming

Internet radio needs to mature, fast. Better programming, the kind that's worth telling a friend about, is how "good" online radio needs to get.

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Marketing Music for the Little Band

The town where you reside or ride in your club circuit is extremely small when compared to global reach.

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Pandora vs. Radio Industry Hyperbole

If the broadcast sector can say it is on the way to establishing "deals" with labels, then it must accept that Pandora's purchase of its first broadcast station is on par with forward movement made in royalty deals.

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Content for the Internet Radio Industry

Having "quality content" is what everyone leads with, but your own sampling of what's out there will show its evasive at best.

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Indie Artists: Buying Success

Artists are a more thoughtful lot than those in radio. Artists spend time dreaming of what can be. Broadcasters spend time defending what was.

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Cheap. Free. And Give Me Results!

It's not the idea - they are easy to create. What matters is executing an idea, once you've made your way through the nuances it's comprised of.

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Male Monday: New Artists for Internet Radio

"Airplay for Exposure." It's how RRadio Music artists pass their passion on...

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Female Friday: New Artists for Internet Radio

We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song.

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Squaring Away Internet Radio Rankings

Townsquare Media shows a 0.04% [PAASRSS] rise and ESPN is holding at 0.21%. All other companies continue to lose ground in the number of people who stick around after starting a listening session.

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Online, Don't Mirror Offline Radio Industry

To have hope of breaking through the clutter you have to be specific in intent, professional sounding (from the audio processing side), and unlike anything currently found...

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What to Do With Website Data

Create any form of consumer interaction online and there's need for a more robust response system (be it a landing page, on-page chat response, or email followup to each query).

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The Artist Side of Internet Radio and Audio

Our digital age has not made it easier for indie artists to get exposure; it's only created more options to consider for reaching that end.

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Programming for Internet Radio Industry

Online audio entertainment and information are pervasive, ubiquitous through platform agnostics, and mostly boring in presentation. I'm aware of exceptions (which probably include your station), but hear me out.

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Male Monday: New Artists for Internet Radio

"Airplay for Exposure." It's how RRadio Music artists pass their passion on...

Full Story




Female Friday: New Artists for Internet Radio

We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song.

Full Story




Online, Radio Listeners Staying Put

Where we do have a silver lining is in looking at PAASRSS - the Percentage of Average Active Sessions Resulting from Session Starts.

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Radio Industry Question: Web Site or Presence?

It's time to rethink what goes online, to reevaluate the needs and depth offered visitors to a radio web site.

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Radio Industry Will Never Be the Same

Like thousands of cats running in different directions, herding the industry towards one direction seems unworkable.

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New "Intro to Indie Artists" Pop Program

Sample programs below. Click the picture below to order [free].

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Fallacy of the Radio Performance "Tax"

One item that will help is to drop the insane claim that radio groups are signing deals with record labels in numbers that matter. ... Only three groups have signed 12 small record labels so far.

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Radio Industry Has Online Numbers; No Plan

Today's radio industry is comprised of thousands of competitors vying for millions of more ears than any broadcast radio station chased in a given market, in all the years preceding the internet.

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New Artists for Internet Radio

The following artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

Full Story




Cutting Through the Clutter of Apathy

...let's settle on this side of reality: No matter what your message contains, getting word out means standing out. Most don't succeed.

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Male Monday: New Artists for Internet Radio

"Airplay for Exposure." It's how RRadio Music artists pass their passion on...

Full Story




Female Friday: New Artists for Internet Radio

We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song.

Full Story




Radio PAASRSS Continues Slide in WM

PAASRSS is the percentage of stream starts that stick around long enough to be counted as an average active stream...

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Indie Artists and the Online Radio Industry

As it stands today, for indie artists intent on a DIY approach to marketing, the most efficient way to spend time is in getting music played on internet radio stations.

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Radio Industry Needs to Grasp Online Delivery

There are signs executives in both groups THINK progress is being made. But, relative to how people choose content online, it's clear to anyone who has spent time in the trenches of technology that the radio industry lacks knowledge...

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New "Intro to Indie Artists" Dance Program

Sample programs below. Click the picture below to order [free].

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The New Breed of Indie Artist

This is how indie artists find an audience today...

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Artist's Expectations Need to Change, Too

Times change, such that we do have an out-of-whack system for musicians to make money. But it's the reality of today, to be accepted or challenged - and I have no problem when it's challenged as long as the "challange" applies equally to all music-based businesses.

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Find Me Before You Buy Radio

Dump the forms. Make names prominent. Provide phone numbers and one-click email contact (to a person).

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Male Monday: New Artists for Internet Radio

"Airplay for Exposure." It's how RRadio Music artists pass their passion on...

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Female Friday: New Artists for Internet Radio

We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song.

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When Will Radio Industry Get Some Class?

What this episode represents is another reason why advertising agencies are becoming wary of spending client dollars with radio.

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New Artists for Internet Radio

We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song.

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Pick a Radio Station, Any Station

Like the "Music of Your Life" format, it's only a matter of time before the masses who tune into terrestrial stations dwindle to a small group of old people who will never give up their push button radio.

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A Note for Father's Day

Thank you Lord, for all I have... for the love of my wife and my child.

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Radio Industry Hypocrisy Amplified

How can anyone in the radio industry say anything about this move when Clear Channel is signing deals with select record labels in an attempt to avoid paying the performance royalty rates being forced from Pandora and other online music-based businesses?

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Everybody Doesn't Get a Trophy

Today the objective is developing backend mechanics for radio stations online. The battle is in teaching the industry how to use them before it goes mainstream, which is still a few years away.

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Marketing Music vs Posting Bravado

Use a service or do it yourself. Just make sure you don't waste time doing it where the only person caring about what you have to say is YOU.

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Erosion in Online Radio TSL Continues

...taking a look at "Percentage of Average Active Sessions Resulting from Stream Start" shows an equally steady decline in a more important metric...

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Being Global with a Local Mindset

Contemplating there may be a sale in Australia, Germany, or Britain is a foreign thought for most internet radio stations and artists.

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Male Monday: New Artists for Internet Radio

We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song."

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Female Friday: New Artists for Internet Radio

We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song.

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New Artists for Internet Radio

The following artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.

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Online, Is Radio Ad Revenue Enough?

As a smaller independent radio station - or even a radio industry station that's running a website and stream - chances of reaching enough people to make a CPM pricing work are slim.

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New Artist Problem: Music Never Heard

Facts support a stance that consumers have increased consumption of music from new artists. Facts also say we have an equal increase in numbers of distribution points, which leads to a dilemma.

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Radio Industry: Don't Bother Me, I'm Drifting

How many times has anyone on your staff crunched the numbers and prepared a detailed report? Do you even have a methodical way for quantifying data?

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New "Intro to Indie Artists" Hip Hop Program

Short, free programs made for internet radio!

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Music Discovery Changed - Get Over It

That whole "Luck begone! We have the internet!" thing still requires the work of learning how to properly use this new music and content distribution system.

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Clarity for Online Radio Rankings

Use the following to get a sense of just how far away terrestrial players are from the online leader, Pandora. And as a means of gauging decline in "Percentage of Average Active Sessions Resulting from Stream Starts."

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Seizing Radio Programming Opportunities

We had this ironic confluence of reality and television programming wrapped within stories so closely resembling each other and forcing a double take, yet it went without being noticed by radio.

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New Radio Shows a No Show

You don't create "the best music mix." Your audience tells others that you have the best mix of music. And you can bet you'll seldom, if ever, hear what you do being called "original programming."

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Male Monday: New Artists for Internet Radio

Audio Graphics created this approach of music distribution to help the online radio industry grow, and indie artists get airplay. We call it "Airplay for Exposure.

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Female Friday: New Artists for Internet Radio

The following female artists are ... from a new breed of digitally savvy artists who understand the importance of internet radio in getting their music heard.

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A Connection Between Kent State and Radio

Tomorrow marks the 43rd year since American troops opened fire on a group of youth at Kent State University. With consideration for the turmoil occurring in multiple countries, I thought it appropriate to revisit the actions of our government on that day.

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What Is Radio Industry Online Content?

The radio industry, be it online or off, has never sunk to such a low quality of programming, so you at least have a low bar to rise above.

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Where Indie Artists Aim for Airplay

There are so many artists trying to get the attention of so few outlets (radio stations) that the crossing of fingers will always be part of this equation of getting a song on the radio.

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Memo to Online Radio Industry: Please Don't

Locally, I don't see how any online radio station will make a go of it; competition is too intense, and options are too plentiful (making advertisers and audience too meager).

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Get It Fast or Get It Right

That terrestrial radio is just beginning to understand how vast this online audience is - and how it IS possible for the masses to transition away from the broadcast side - means we'll be witnessing major radio industry groups moving to "get it fast." And that is their Achilles heel.

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Male Monday: New Artists for Internet Radio

Audio Graphics created this approach of music distribution to help the online radio industry grow, and indie artists get airplay. We call it "Airplay for Exposure.

Full Story




Female Friday: New Artists for Internet Radio

We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song.

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Radio Online Lacks an Objective

The problems faced by radio - online and off - are all a result of not having an objective that relates to being online. In nearly every case internet radio stations emulate their broadcast counterparts."

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Taking Apart Content You Put Together

While stations and artists depend on having quality content, each is more dependent on being in the right place at the right time. That is better said as being discovered is easiest when being sought.

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Deliver Data, Not Audience

To still be delivering an ad schedule based on impressions is akin to churning butter in the kitchen, or using a buggy whip on your car.

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Artists and Today's Radio Industry

Today's radio industry spans two boundaries, broadcast and online. Each segment is contained within its own walls, with the exception that broadcasters - for the most part - simply regurgitate the over-the-air signal as a stream."

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Radio Industry MisReading Its Data

But when you come across statements like "Average Active Sessions have grown by a third in the last year (up 34%)," throw that number away. The reason is simple.

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Indie Artists in the New Music World

We can cheer on how the internet is leveling the playing field, but it's really not.

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Online Directions for Lost Radio Industry

Just what is it that radio is trying to do online? From all indications, it doesn't fall within "trying to be esthetically pleasing."

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New "Intro to Indie Artists" Rock Programs

All artists sign waivers giving you permission to use their music online, free. Sample programs below.

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New "Intro to Indie Artists" Pop Program

All artists sign waivers giving you permission to use their music online, free. Sample programs below.

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Online, Are You in the Radio Industry?

If your "station" is online and you follow the traditional form of playing songs and audio commercials with no accountability drawn from the data at hand, than it is simply old style radio that's online.

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Male Monday: New Artists for Internet Radio

"Airplay for Exposure." It's how RRadio Music artists pass their passion on, and how Audio Graphics is helping reshape music distribution in the radio industry.

Full Story




Female Friday: New Artists for Internet Radio

We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song.

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Indie Artists and Attention on FB

1) The internet allows you to hyper-target those who WANT to be targeted. 2) Social media allows you to put yourself out there for people who WANT to sample your songs.

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Online Radio Industry Burgeoned

Of course the problem is that people were being asked if they would be bothered if something they were familiar were replaced by something they had little knowledge of.

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Wasting Time Seeking Fortune and Fame

Everyone wants to succeed. I'm no exception. But success is more a mixture of good quality in promotion/advertising with word-of-mouth working in your favor.

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Online Radio Industry Data Sets

No one knows what constitutes the makeup of the monthly numbers. Are they going up because the radio group added stations or improved programming? Are they going down because a few station streams were shut off?

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The Math of Radio & Music - Part 2

Turn the term "promoting yourself" into "advertising your product" and it's easier to digest the following.

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Solid Future for Internet Radio Industry II

With so many broadcasters simply repurposing their programming to a stream, we need to ask whether people are going online to listen to what's found over the air.

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Solid Future for Internet Radio Industry

With the Telecommunications Act of 1996, radio sat on the precipice of decline. Leadership shifted from those who wanted to serve the community to pencil-pushers wanting to squeeze more profit from less effort.

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Female Friday: New Artists for Internet Radio

This is "Airplay for Exposure" in action. It's how RRadio Music artist pass their passion on, and how Audio Graphics is helping to reshape music distribution to radio stations.

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Moving Your Music to Online Radio

Consider: A web site designed solely for internet radio programmers places aspiring indie artists precisely where people are looking for indie music.

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Online vs. Broadcast Radio Industry

Here's a clue that is missed by a radio industry just now realizing new media is real: A click is a worthless metric unless accompanied by an action from the media or advertiser.

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The Math of Radio & Music - Part 1

View the acceptance percentages, the "requested" songs and "the rest" groups. See how they are consistently within a 10% +/-. It's a healthy swing that I'd place against other download-to-available listings...

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Genius Within Insanity

Not giving internet radio a chance to become attached to sounds and programming elements which are foreign to how things are done in the radio industry means it is destined to mirror the broadcast radio industry...

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Fear Drives Opportunity for Radio Online

It's not a "winner take all" war. It is a "get what you can anyway you can get it" battle - as these radio leaders clearly demonstrate.

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The Online Radio Industry and Its Dilemma

As long as advertising is sold the same way online as it's sold over-the-air, there is no business model for streaming. Mr. Dickey is right.

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To Indie Artists and Dreams

Due to the glut of music, it's extremely difficult for an artist to get the attention of a radio station operator or consumer.

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Online Radio Industry - Time to Revamp

Visit major radio trade publications and notice how there's nothing that shows broadcasters offer you serious competition.

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Online Radio Listener Survey Results

1,014 people participated in our 56th survey of internet radio's audience.

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Webcast Metrics - What to Believe?

What we have on this chart ... is a drop in "Average Active Sessions" across all but one of Triton Digital's commercial broadcast clients.

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The New Radio Industry is Online

There is a sudden, growing fear in the radio industry that digitally-delivered audio is competition.

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Two Approaches to Distributing Music

Stations need help. Artists need help. Consumers are willing to try whatever they stumble across if it comes from a trusted source.

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Internet Radio: Pick Artists, Make Stars

Sooner or later we're going to have a musical star rise from the ranks of internet radio.

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Redefining the "Hit Song

Counting a true number of spins is like counting the number of stars in our universe. You won't get a correct number.

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New Indie Artists for Internet Radio

The future for music discovery lies in matching independent artists with internet radio stations

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Using an Artist Signing Service for Radio

Go try to find a story in a radio industry publication about how Apple's move to streaming will effect radio. I'll save you the time - there aren't any.

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Business Savvy Required of Indie Artists

With the vast majority of independent bands seeing the value of the internet, self-promotion is becoming more competitive.

Full Story







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