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Ad Tracking 101
What an online campaign report should feature:
"CTR" is Click-through-Rate. Data in pink area (cells I2-L2) represent running totals. Cells I3 & J3 are the number of groups of 1,000 persons delivered.
You only need to manually enter numbers in the "cost" column - the monthly advertising spend.
All other numbers are either pulled from our analytics program and insertion order, or self-calculate on this sheet.
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