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See the variety of analytics and metrics being used today. To register, click the above day and time. The future is in measuring response, return on investment, and ad testing. Learn the options in analytics and metrics and how they apply to local ad sales. Cost for this basic analytics and metrics seminar is $19.95. Attend, and move forward in our changed world of advertising.

As the need for advertising returns, business owners will be looking for an accountability of dollars spent. Selling impressions is no long good enough. You now have to prove that the ad campaign is working. With radio being dependent on an internet presence, it's time to get the most from your station web site. Learn how to read the numbers and why they can be relied on for making campaign adjustments to improve response. See how Google AdWords lets advertisers buy local and how a spreadsheet is used to improve an advertiser's response. This one hour online seminar will step you through the basics of analytics and metrics.

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