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Survey 24 answers a complicated question:
Of a listener's total time spent with radio,
how much is spent on broadcast?
How much with radio online?
While females 12-18 spend the largest portion with
broadcast (46.2% divide their time 90% with terrestrial
radio and 10% with online), 16% of males 19-34 claim
to spend 10% with broadcast and 90% with radio online.
15% of 19-34 year old males say they spend 20% with
broadcast, 80% with online radio. Gender aside, the split is:
Total %
Broadcast Radio
Online Radio
of response
10%
90%
12.7%
20%
80%
7.45%
30%
70%
8.6%
40%
60%
7.0%
50%
50%
13.1%
60%
40%
6.3%
70%
30%
11.5%
80%
20%
12.4%
90%
10%
12.1%
100%
0%
2.7%
0%
100%
5.6%
To read the chart below, the first percentage number reflects
listening to broadcast radio. The second, to radio online.
Therefore, in the 10%-90% split, this is the percentage of
females, males, and both as a group that devote 10% of their
time listening to broadcast and 90% of their radio time to online.
In the last split (90%-10%), this group listens to broadcast
for 90% of the time and online radio 10%.
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2,039 RRadio Network audience members also
told us what they do while listening to radio online:
...to see this as a percentage of each gender, go here.
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RRadio Network stations aggregate audience
for sale to advertisers. We define listeners by
running a continuous survey across the network.
Surveys are branded to the serving station.
For over two years RRadio Network has surveyed
its audience, producing the largest online radio
listener database in the world.
Network demographics across the past ten surveys:
RRadio Network conducts the only continuous
survey of online radio listeners, presented by
some of the most-visited online radio stations,
including:
Boomer Radio
WCLV-FM
Killer Oldies
Country Bear Radio
8Ball Radio
Beethoven.com
KNAC.COM
WMSL-UK
See Survey 23 Results
Here.
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