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Survey 29: Music, Cell Phones, the Future
Online radio listeners want new music, by a wide margin,
as proven in an earlier RRadio Network survey.
Survey 29 asked where this new music is mostly being found.
This is the second time this question's come up.
Let's compare the numbers.
March 10, 2003, RRadio Network concluded its Survey 10.
Respondents were asked to complete the following,
"Lately, I've been finding most new music on..."
69.9% said internet radio. 18% indicated their new music
was mostly found on broadcast stations.
Survey 29 has just asked listeners to complete
the same statement. Here's how 2,038 answered
two years later:
A high percentage of online radio listeners want to hear
more new artists (70.1%), and unsigned bands (72.5%).
RRadio Network's Survey 9 established those figures,
after sampling over a thousand listeners.
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Survey 29 also peers into the future. Knowing media
is going through
tumultuous times, we thought it appropriate to ask how the listeners
view their use of audio-based media:
"By this time next year, what do you see yourself
listening to most?"
Considering this is an online radio survey, the fact that it showed
up strongly isn't surprising. It's how far it placed above all competition
which should raise some eyebrows.
"By this time next year, what do you see yourself
listening to most?"
RRadio Network Survey 29 - 2,038 respondents
See Survey 28 Results
Here.
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RRadio Network stations aggregate audience
for sale to advertisers. We define listeners by
running a continuous survey across the network.
Surveys are branded to the serving station.
Cell Phone Radio
There's been a lot of publicity about major
companies offering radio stations
via cell phone.
While broadcast, internet radio, satellite radio,
and portable MP3 players command today's
headlines, cell phone radio has a leg up on
all of them; 87% of teens own cell phones.
Most Americans do too. And this unit has
become intergrated into daily use in a
fashion that's much more relative to the
individual than any other media.
It's going to boil down to cost.
So we turned to RRadio Networks' 2,038
respondents to ask: "If internet radio
were available on your cellular phone
for a reasonable fee, would you pay to listen?"
As they say, the results are:
RRadio Network conducts the only continuous
survey of online radio listeners.
Our stations include:
Advertisers may reach this upscale, highly-defined
audience with one order, and one invoice.
Contact: Ken Dardis
440-564-7437
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