RRadio Network
The only continuous survey of radio's online audience...

From 2,467 online radio listeners,
between March 15 - April 22, 2005

Survey 30: Vacation Travel
Locating Online Stations
Household Income

RRadio Network has hit a milestone with this 30th survey.
Over 43,000 online radio listeners have responded and,
because these surveys began back in October 2001,
there is enough data to offer yearly comparisons.
One important area is in annual household income.
While Survey 30 asked the question, comparing the
response with Survey 7 shows those living in homes
with an income of $35,000 - $50,000 and $70,000+
report the greatest increase in use of radio online.
We asked what "Your annual household income averages?"
today, and in November 2002:

We also wanted to know how consumers located new
online radio stations. Of the 2,467 respondents, search
engines ranked first followed by a friend's referral.

See Survey 29 Results Here.

RRadio Network stations aggregate audience
for sale to advertisers. We define listeners by
running a continuous survey across the network.
Surveys are branded to the serving station.

With vacation time coming, we asked online
radio listeners how they intend to travel to
their vacation destination. The majority will
drive, but this may also be known as a year
spent at home:

RRadio Network conducts the only continuous
survey of online radio listeners.
Our stations include:
9412 - The Rock Station
All 80s Radio
The Beatles Place
BNet Tejano Radio
Boomer Radio
Business America Radio
Chronix Radio
Club 977
Country Bear Radio
Dain Bramage
Energy Radio FM
Fusion Radio Chicago
Idobi Network
Kiss 96.5FM
KQLZ Pirate Radio
Max Heat
Mix 106.5FM
Nekkid Radio
NewsRadio WTAM 1100AM
Pitt Radio
Radio 42
Radio Max Music
SnakeNet Radio
Soma FM
The Rock Radio
Toon Radio
Treasure Island Oldies
Ultimate 80's
US Sports Radio
Voice America- Health
Voice America- Talk
WMJI - Magic 105FM
WMMS - 100.7FM
Advertisers may reach this upscale, highly-defined
audience with one order, and one invoice.
Contact: Ken Dardis

online radio advertising news for radio stations, and advertising agencies, since January 1997

Box 23575
Cleveland, Ohio - 44023
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