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Survey 36:
Primary Search Engines
Online Radio: Speakers or Headset?
The Most Effective Advertising
Over 53,000 persons have responded to RRadio Network surveys since October 2001.
Of 1,172 participants, Survey 36 demos are
69.7% male, 30.3% female. 18-44 year old
males represent 52% of respondents.
14.8%% are 18-44 females.
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RRadio Network's stations
span a variety of formats.
Respondents are your
typical online radio listeners.
Survey 36 Demos:
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As users become more familiar with using search engines, reaching the top rankings
grows in its importance for radio online. Determining which search engines are the
most widely used is a valuable tool for increasing audience.
Google aside, we already know its dominance, here's how RRadio Network
listeners size up the online choice:
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It's no secret the majority of online radio listening occurs during work hours;
which begs the question is the audience broadcasting programming through
their workplace with speakers, or choosing to shield others by using a headset.
When this was first offered as a survey question, in October 2003, 86.6% of
2,153 respondents said they used speakers. Today, in response to "Do you
listen to online radio using a headset, or speakers?"
For more information: Ken Dardis
440-564-7437
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RRadio Network stations gather data about the online radio audience.
Surveys are branded to the serving station.
See current survey here.
The Most Effective Advertising
RRadio Network's audience was asked to identify
which media delivers the most effective advertising.
Comparing today's results with those gained from
when this question was first asked two years ago,
the returns show a startling drop for print, a slight
rise for radio, and how "online" is now good enough
for prime time:
RRadio Network conducts the only continuous
survey of online radio listeners.
Our stations include:
See Survey 35 Results
Here.
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