 |
Survey 37:
When Do They Listen
Vacation Travel Plans
Cell Phone Radio Subscriptions
Over 54,000 persons have responded to RRadio Network surveys.
Survey 37 demos
are 68.3% male,
and 30% female
(1.5% abstained).
18-44 year old
males represent
35.7% of respondents.
14.3%% are
18-44 females.
|
RRadio Network's stations span a variety of formats.
|
It's no surprise that the bulk of online radio listening occurs during the day.
But, RRadio Network's Survey 37 shows that 40% of the audience tunes
in "most" during the evening and night time hours. Programmers should
adjust to accommodate this growing daypart.
|
|
For more information: Ken Dardis
440-564-7437
|
RRadio Network stations gather data about
the online radio audience.
Station List here.
Surveys are branded to the serving station.
See current survey here.
See past surveys here.
Getting to Their Vacation Destination
Increased gas prices don't have a negative affect on persons
who drive to their vacation destination. Asked "How will you
get to your vacation this year?", 1% more will be driving
than when this same questions was asked in 2005.
7.2% more have chosen to "stay home", compared to last
year, and 6.8% fewer online radio listeners will be taking
a plane.:
Radio on Cell Phones
Here's an eye opener: The percentage of online radio
listeners willing to pay for a subscription to online radio,
delivered on a cell phone, has increased 7.6% in 18 months.
"If Internet radio were available on your cellular
telephone, for a reasonable fee, would you pay
to listen?"
RRadio Network conducts the only continuous
survey of online radio listeners.
Stations:
See Survey 36 Results
Here.
|
