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XM Radio Opens Lincoln Center Studio
In what may be described as an answer to the Sirius announcement about using the Rock and Roll Hall of Fame studio, XM Satellite Radio came back with word it has signed to produce programming from Jazz at Lincoln Center's studio.
Highlighting the press release is this (rightful) claim that XM has teamed with "...the world's largest producer of jazz performance and education events." You can also say that about Sirius by inserting the words "rock and roll" to replace "jazz".
This radio world fight that's going on is becoming more about content than at any time in the recent past, yet we don't see much action on the part of broadcasters to counter the perception that satrad has it all. There's no promotional campaign, no press releases, no chest thumping about broadcast radio having programs that are original, entertaining, or exceptional enough to warrant an audience member's ear.
Radio's "You Hear It Here First" campaign is a dud.
So as Clear Channel continues pushing "Less is More" and we have other group presidents talking about localism (which still hasn't shown up on Cleveland, Ohio's airwaves), remember that radio is still either an entertainment or an information source - that's what attracts, and keeps, an audience.
More meaty programming needs to be fed to the public, and the radio industry needs to get people chewing on that thought again with promotions.
Related Article:
XM Satellite Radio
Posted:
11:45 5/20/2005
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