Analytics, Metrics and Music for the Radio Industry
Advertising and Indie Artists for Radio
Radio Industry ROI Strategy
How the internet affects radio advertising and music airplay.
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Internet Radio: Pick Artists, Make Stars
Where the radio industry has a long list of unknown names before airplay started, internet radio - to my knowledge - can't report so much as a single talent that rose to stardom based on exposure through internet radio stations.
Dear Radio Persons: No, No, No, & No!
Tying the response of an ad campaign back to the cash register, as is being done with a growing number of media, is what the radio industry must do.
Today's Radio News You Need to Know
Radio needs to get on this train before it pulls out of the station, or it will realize a lower portion of total ad spend over the next few years.
Radio Industry Purpose: To Generate Response
From all major players (Google, MSN, and Yahoo!, and an assortment of aggregate networks) come an advertising tool box that makes Arbitron ratings and Scarborough look like a third grade math book.
What you'll derive from this data may cause a stop-and-think moment. There appears to be a trend taking shape; a drop in Time Spent Listening is shared by nearly all.
HD Radio Research - Only Words on a Page
It's time the radio industry pushes HD Radio over a cliff, and gives attention to what's considered important by CONSUMERS - better content, on mobile devices.
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"I’ll Have what She’s Having" - Mark Ramsey Media
Facebook IPO demonstrates value of personal data - DMW
P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook - Business Insider
Advertising Executive: Radio Needs to Reinvent Itself to Grow Revenue - RadioInk
Understanding the Importance of Social Media ROI - ClickZCheck Google News for stories on:
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