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News From Audio Graphics:
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Measuring a Radio Industry Online Campaign |
...hold the praise because this is where the internet is grabbing attention. If this were a typical banner ad rate, we'd be talking more in the vicinity of a $4 CPM. So, let's redo these numbers using a rate that's more in line with internet advertising:
Full Story
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A Radio Industry Step to Testing |
What follows is the process of implementing a very simple online banner ad test. Soon you will need to begin offering similar banner ad tests on your radio station web site; testing is becoming a very normal process in the world of internet advertising.
Full Story
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Local Search vs Local Radio |
As consumers become more comfortable using them to research new purchases, those selling local radio advertising need to be aware of how close search engines are to filling what you sell - local reach.
Full Story
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Radio and Response-Based Buying |
We've become an instant gratification society; clients are saying, "Show me response, now!" This is good for internet advertising, but bad for selling radio - unless the radio-sales mindset changes.
Full Story
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Can You Feel Media's Ground Shaking? |
There is action in how radio is approaching online. However, instead of a deja vu with everyone jumping onboard the Broadcast.com or LMiV fiascos, sit back. Assess all the options you can now offer clients.
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Analytics and Metrics - The Future of Advertising
Attend our online, one-hour basic analytics and metrics session.
To register, click "Learn Basic Internet Analytics and Metrics."
Limited Seating
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'San Diego U-T' Reportedly Drops Top Internet Execs |
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The Reader described it as "the disastrous online radio experiment that is now winding down."
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Editor & Publisher
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Coming Soon To The Endangered Species List: Online Ad Sales Teams? |
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As the self-serve option takes hold, WSJ compares the likely shakeup in the online ad industry to that of travel agents...
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paidContent
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CBS Radio enters digital radio fray
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Starting June, 140 CBS stations, as well as the AOL Radio network will be available on the Web through a single media player.
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Crain's New York Business
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BBC, AccuRadio Win "Best Radio" Webbys |
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Other radio nominees included CBC’s Radio 3 channel, Seattle public broadcaster KEXP, and Virgin Radio International.
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RAIN
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IAB Completes Industry Guidelines For Video Ads
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The Interactive Advertising Bureau has completed its first update of broadband ad rules in three years. (Get Guidlines - PDF)
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paidContent.org
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AP Launches Mobile News Network
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Users can select news from their hometown, business destination or favorite cities, share stories, photos and video with friends and rate the information they receive. |
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Editor & Publisher
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