In total, 335 different types of devices were used to access RadioRow in July. I hope this begins to drive home the diversity of units that consumers are using to get to their audio, online.
Content is not King in the manner it once was; it's too prevalent and easily gotten. Besides, the competition's content has its own value not shared by radio.
The following male artists are like many indie acts available at AG's RRadio Music. They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.
One reason Audio Graphics exists is to help match quality indie artists with internet radio stations.
As an internet radio station programmer all you need to do is scan the page, listen to a sample, and click to request it be sent to you.
It's a different world needing a different approach, and requiring different expectations.
What follows is an article which appeared at Audio Graphics in 2011. It's titles "Radio Industry Revenue Hurdle Identified." The premise hasn't changed, which is why it continues to be relevant today.
76.4% of reported AAS are coming from pureplays, with 30.8% generated by broadcasters (683,760 AAS). Of this, 49.7% come from the most aggressive broadcaster online, Clear Channel.
Radio Ink was gracious enough to post this, for about 24 hours - though, not sure why, as few people will be exposed to it in such a short time.
Short, free country programs made for internet radio!
Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Sample. Click the picture to order.
In today's world, talking about what you are going to do - as is often the case with radio - is not as important as showing them how your are doing with what you've got.
There is so much that can be done if you take the numbers available through server logs and organize them on a spreadsheet.
Artists wishing to generate revenue need to depend on a variety of promotional vehicles, each needing time to digest so you know how to best use it effectively.
Radio missed the domain boat long ago. And it continues refusing to buy radio-related domain-specific URLs that are immensely helpful in growing audience.
We need some sanity from both sides of the Performance Royalty issue. Radio must quit the rhetoric that its sole purpose is to benefit the artist. That's BS, and everyone knows it. Artists must stop insisting that everything they produce has value. Even at the top level, musicians produce a lot of garbage.
Relative to radio, online, there's not much variation in radio programming. Most every station sounds the same, with only the I.D. being different. The Jazz host may talk slower than the AC host but, when their mouth opens it's usually the same type of wording which falls out.
A Fragile Tomorrow
I Just Never Said Enough
Listen to RRadio Music Artists Here