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AG News: Friday - 3/12/2010


Quadcast? HD Problems Deeper Than Suspected

At what point will radio industry executives realize that this doubling-up of HD signals, carrying radio stations from another market, is not a winning strategy?
Full Story



Radio Industry Quandry: Dashboard Irrelevance

Pandora and Sync. RadioTime and Mini-Cooper. HD Radio and what? Which do you think delivers the most excitment to consumers? I'll be generous, pick two.
Full Story



Google Patents Local Advertising Online

If geo-targeting of advertising is something you have been considering or doing, Google just may have a say in your future.
Full Story



How An Audience Finds Radio Industry Online

This is a developing industry, and knowing how people find their internet stations shows the radio industry where it needs to focus for serving each station's core demos.
Full Story



Bringing the Numbers for Radio Together

The industry is long past the point of needing to commingle what it sees from Arbitron and what is retrieved online.
Full Story



The Hidden Cost of "Free"

I must have fielded a half-dozen calls this week from radio people asking about learning new media. Their common thread is a desire to "upgrade my skills for a changed advertising industry."
Full Story



Radio Truth or Consequences

You simply can't sweep things under the rug like radio trade publications did when they were the industry's only voice.
Full Story







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Ken Dardis
Online Since January 1997





User View: 97% of consumers research products online
"The data suggest we're at an inflection point where the balance of power in local shopping is shifting to online."
BizReport


Report: Local Revenue Also Going Hyper
Local online ad revenues for television and radio are expected to grow at a compound annual growth rate of 17.8% through 2014, according to a new report from BIA/Kelsey.
MediaPost


Future fame (and why it’s important)
It’s not about technology or copyright or distribution or any of the other things you read and hear about these days that are cutting into music sales; it’s about the institution producing crap.
The PoMo Blog


CBS Adds Live 3G Streaming To March Madness App; Charges $9.99
...now you can watch March Madness games live over your iPhone, and for the first time—anywhere over AT&T’s 3G network.
PaidContent.org




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