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AG News: Friday - 7/3/2009

Ding Dong, the Pitch is Dead

...death, with its power to force a retrospective, also results in a time of consideration. The living get a chance to adjust, and then move on.

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Right, Wrong, Not Defined in New Rules for Radio

Assuming the radio industry is doing everything it can to morph into meeting next generation demands will set you up for something much rougher than the stress being denied today: the crash...

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Radio Owners Need to Admit to Poor Quality Ads

That we have managers who still bellyache about RAB supporting radio (regardless of the quality of product), demonstrates that mediocrity is now accepted as the norm in the radio industry.

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Tiers of Attention for Radio Industry

What is it, exactly, that radio advertising is doing for an advertiser? Can you explain how to tie it into the internet so that a measured response is offered by your station?

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The Need to Improve Radio Industry's Product

Not sure what happened to "theater of the mind." It sort of evaporated when radio began to consolidate. Today I find it used in so few radio commercials that it seldom comes into memory.

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Looking for News in All the Wrong Places

If you are stuck in the routine of looking only at radio industry trades, you will almost never experience news stories that point out this fact: Locally focused doesn't mean the advertising service is locally based anymore.

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The future is in measuring response, return on investment, and ad testing.
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Radio Industry News

All Access
FMQB
Inside Music Media
John Gorman's Media Blog
Radio Business Report

Ken Dardis
Online Since January 1997

Radio Biz In Trouble, Clear Channel Pushed Toward Bankruptcy

...hit with a barrage of bad news this week, with credit downgrades and speculations of bankruptcy for big broadcasters.

MediaPost

Is the bell tolling for Clear Channel?

The signal from Clear Channel Communication Inc.'s radio empire may be fading out.

San Antonio Express-News

Powerfully profitable local direct response radio advertising

Imperative to direct response advertising is tracking - which must be in place prior to the first ad’s airing,

Radio Business Report

Survey: TV Stations Installing Senior Execs for Web Management

...top station groups now routinely have dedicated new media executives, often with the rank of vice president or higher...

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