Analytics, Metrics and Music for the Radio Industry
Advertising and Indie Artists for Radio
Radio Industry ROI Strategy
How the internet affects radio advertising and music airplay.
Who We Are - What We Stand For
After my spending 20 years in radio, from on-air to GM, Audio Graphics was launched as a radio and television advertising production company in 1991.
Over the early "radio career," I worked directly with David Saperstein as he built Metro Networks and was on the management team which launched the nation's 4th sports talk radio station.
In 1997 I started this web site to report how the internet affects broadcasting. The thrill of understanding yet another "new" form of media was the draw. (It was at this same time that I became involved with internet radio.)
Since the beginning, Audio Graphics has reported on new media metrics and analytics - with a purpose of explaining the internet's potential for broadcasters, particularly radio.
In 2001 Audio Graphics organized a group of online radio stations to survey their audiences. Today, these surveys remain the only continuously-served online radio audience poll; now conducted with support of Borrell Associates.
It has been a passion of mine to assist independent artists in reaching out to internet radio programmers. Because of this, helping indie artists be heard by online radio station owners is another objective at Audio Graphics.
I create all software code used for AG web sites, am fluent in many analytic and ad buying programs (banner and keyword), have been consistently successful implementing search engine optimizing techniques, and fully understand multiple internet marketing tools from Google and the now-combined MSN and Yahoo! systems.
Audio Graphics' internet properties are used for testing concepts. Information gained from RadioRow.com and RRadioMusic.com, web sites I created in 1999 and 2003, respectively, allows me to post articles at Audio Graphics that are based on real-world experience.
Content published at Audio Graphics is a highly ranked source at Google News and MSN News.
This web site is built as a growing base of information. We're here to explore and report.
Ken Dardis
President,
Audio Graphics, Inc.
440-564-7437
Over the early "radio career," I worked directly with David Saperstein as he built Metro Networks and was on the management team which launched the nation's 4th sports talk radio station.
In 1997 I started this web site to report how the internet affects broadcasting. The thrill of understanding yet another "new" form of media was the draw. (It was at this same time that I became involved with internet radio.)
Since the beginning, Audio Graphics has reported on new media metrics and analytics - with a purpose of explaining the internet's potential for broadcasters, particularly radio.
In 2001 Audio Graphics organized a group of online radio stations to survey their audiences. Today, these surveys remain the only continuously-served online radio audience poll; now conducted with support of Borrell Associates.
It has been a passion of mine to assist independent artists in reaching out to internet radio programmers. Because of this, helping indie artists be heard by online radio station owners is another objective at Audio Graphics.
I create all software code used for AG web sites, am fluent in many analytic and ad buying programs (banner and keyword), have been consistently successful implementing search engine optimizing techniques, and fully understand multiple internet marketing tools from Google and the now-combined MSN and Yahoo! systems.
Audio Graphics' internet properties are used for testing concepts. Information gained from RadioRow.com and RRadioMusic.com, web sites I created in 1999 and 2003, respectively, allows me to post articles at Audio Graphics that are based on real-world experience.
Content published at Audio Graphics is a highly ranked source at Google News and MSN News.
This web site is built as a growing base of information. We're here to explore and report.
Ken Dardis
President,
Audio Graphics, Inc.
440-564-7437
