Indie Artist Pipeline for Internet Radio


A new breed of indie artist meets radio online.

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Radio Industry: Don't Bother Me, I'm Drifting

How many times has anyone on your staff crunched the numbers and prepared a detailed report? Do you even have a methodical way for quantifying data?

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New "Intro to Indie Artists" Hip Hop Program

Short, free programs made for internet radio!

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Music Discovery Changed - Get Over It

That whole "Luck begone! We have the internet!" thing still requires the work of learning how to properly use this new music and content distribution system.

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Clarity for Online Radio Rankings

Use the following to get a sense of just how far away terrestrial players are from the online leader, Pandora. And as a means of gauging decline in "Percentage of Average Active Sessions Resulting from Stream Starts."

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Seizing Radio Programming Opportunities

We had this ironic confluence of reality and television programming wrapped within stories so closely resembling each other and forcing a double take, yet it went without being noticed by radio.

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New Radio Shows a No Show

You don't create "the best music mix." Your audience tells others that you have the best mix of music. And you can bet you'll seldom, if ever, hear what you do being called "original programming."

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Male Monday: New Artists for Internet Radio

Audio Graphics created this approach of music distribution to help the online radio industry grow, and indie artists get airplay. We call it "Airplay for Exposure.

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Female Friday: New Artists for Internet Radio

The following female artists are ... from a new breed of digitally savvy artists who understand the importance of internet radio in getting their music heard.

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A Connection Between Kent State and Radio

Tomorrow marks the 43rd year since American troops opened fire on a group of youth at Kent State University. With consideration for the turmoil occurring in multiple countries, I thought it appropriate to revisit the actions of our government on that day.

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What Is Radio Industry Online Content?

The radio industry, be it online or off, has never sunk to such a low quality of programming, so you at least have a low bar to rise above.

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Where Indie Artists Aim for Airplay

There are so many artists trying to get the attention of so few outlets (radio stations) that the crossing of fingers will always be part of this equation of getting a song on the radio.

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Memo to Online Radio Industry: Please Don't

Locally, I don't see how any online radio station will make a go of it; competition is too intense, and options are too plentiful (making advertisers and audience too meager).

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Get It Fast or Get It Right

That terrestrial radio is just beginning to understand how vast this online audience is - and how it IS possible for the masses to transition away from the broadcast side - means we'll be witnessing major radio industry groups moving to "get it fast." And that is their Achilles heel.

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Male Monday: New Artists for Internet Radio

Audio Graphics created this approach of music distribution to help the online radio industry grow, and indie artists get airplay. We call it "Airplay for Exposure.

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Female Friday: New Artists for Internet Radio

We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song.

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Radio Online Lacks an Objective

The problems faced by radio - online and off - are all a result of not having an objective that relates to being online. In nearly every case internet radio stations emulate their broadcast counterparts."

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Taking Apart Content You Put Together

While stations and artists depend on having quality content, each is more dependent on being in the right place at the right time. That is better said as being discovered is easiest when being sought.

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Deliver Data, Not Audience

To still be delivering an ad schedule based on impressions is akin to churning butter in the kitchen, or using a buggy whip on your car.

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Artists and Today's Radio Industry

Today's radio industry spans two boundaries, broadcast and online. Each segment is contained within its own walls, with the exception that broadcasters - for the most part - simply regurgitate the over-the-air signal as a stream."

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Radio Industry MisReading Its Data

But when you come across statements like "Average Active Sessions have grown by a third in the last year (up 34%)," throw that number away. The reason is simple.

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Indie Artists in the New Music World

We can cheer on how the internet is leveling the playing field, but it's really not.

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Online Directions for Lost Radio Industry

Just what is it that radio is trying to do online? From all indications, it doesn't fall within "trying to be esthetically pleasing."

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New "Intro to Indie Artists" Rock Programs

All artists sign waivers giving you permission to use their music online, free. Sample programs below.

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New "Intro to Indie Artists" Pop Program

All artists sign waivers giving you permission to use their music online, free. Sample programs below.

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Online, Are You in the Radio Industry?

If your "station" is online and you follow the traditional form of playing songs and audio commercials with no accountability drawn from the data at hand, than it is simply old style radio that's online.

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Male Monday: New Artists for Internet Radio

"Airplay for Exposure." It's how RRadio Music artists pass their passion on, and how Audio Graphics is helping reshape music distribution in the radio industry.

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Female Friday: New Artists for Internet Radio

We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song.

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Indie Artists and Attention on FB

1) The internet allows you to hyper-target those who WANT to be targeted. 2) Social media allows you to put yourself out there for people who WANT to sample your songs.

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Online Radio Industry Burgeoned

Of course the problem is that people were being asked if they would be bothered if something they were familiar were replaced by something they had little knowledge of.

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Wasting Time Seeking Fortune and Fame

Everyone wants to succeed. I'm no exception. But success is more a mixture of good quality in promotion/advertising with word-of-mouth working in your favor.

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Online Radio Industry Data Sets

No one knows what constitutes the makeup of the monthly numbers. Are they going up because the radio group added stations or improved programming? Are they going down because a few station streams were shut off?

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The Math of Radio & Music - Part 2

Turn the term "promoting yourself" into "advertising your product" and it's easier to digest the following.

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Solid Future for Internet Radio Industry II

With so many broadcasters simply repurposing their programming to a stream, we need to ask whether people are going online to listen to what's found over the air.

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Solid Future for Internet Radio Industry

With the Telecommunications Act of 1996, radio sat on the precipice of decline. Leadership shifted from those who wanted to serve the community to pencil-pushers wanting to squeeze more profit from less effort.

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Female Friday: New Artists for Internet Radio

This is "Airplay for Exposure" in action. It's how RRadio Music artist pass their passion on, and how Audio Graphics is helping to reshape music distribution to radio stations.

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Moving Your Music to Online Radio

Consider: A web site designed solely for internet radio programmers places aspiring indie artists precisely where people are looking for indie music.

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Online vs. Broadcast Radio Industry

Here's a clue that is missed by a radio industry just now realizing new media is real: A click is a worthless metric unless accompanied by an action from the media or advertiser.

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The Math of Radio & Music - Part 1

View the acceptance percentages, the "requested" songs and "the rest" groups. See how they are consistently within a 10% +/-. It's a healthy swing that I'd place against other download-to-available listings...

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Genius Within Insanity

Not giving internet radio a chance to become attached to sounds and programming elements which are foreign to how things are done in the radio industry means it is destined to mirror the broadcast radio industry...

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Fear Drives Opportunity for Radio Online

It's not a "winner take all" war. It is a "get what you can anyway you can get it" battle - as these radio leaders clearly demonstrate.

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The Online Radio Industry and Its Dilemma

As long as advertising is sold the same way online as it's sold over-the-air, there is no business model for streaming. Mr. Dickey is right.

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To Indie Artists and Dreams

Due to the glut of music, it's extremely difficult for an artist to get the attention of a radio station operator or consumer.

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Online Radio Industry - Time to Revamp

Visit major radio trade publications and notice how there's nothing that shows broadcasters offer you serious competition.

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Online Radio Listener Survey Results

1,014 people participated in our 56th survey of internet radio's audience.

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Webcast Metrics - What to Believe?

What we have on this chart ... is a drop in "Average Active Sessions" across all but one of Triton Digital's commercial broadcast clients.

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The New Radio Industry is Online

There is a sudden, growing fear in the radio industry that digitally-delivered audio is competition.

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Two Approaches to Distributing Music

Stations need help. Artists need help. Consumers are willing to try whatever they stumble across if it comes from a trusted source.

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Internet Radio: Pick Artists, Make Stars

Sooner or later we're going to have a musical star rise from the ranks of internet radio.

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Redefining the "Hit Song

Counting a true number of spins is like counting the number of stars in our universe. You won't get a correct number.

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New Indie Artists for Internet Radio

The future for music discovery lies in matching independent artists with internet radio stations

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Using an Artist Signing Service for Radio

Go try to find a story in a radio industry publication about how Apple's move to streaming will effect radio. I'll save you the time - there aren't any.

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Business Savvy Required of Indie Artists

With the vast majority of independent bands seeing the value of the internet, self-promotion is becoming more competitive.

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