Promotion Advertising Programs Music/Talk Radio Using Audio and Video Online Using audio or video online?

News From Audio Graphics: Media War: Newspapers and Radio Look at your city's radio industry groups and at its newspaper(s). Which do you think has the best chance for building diversity in content? Full Story No Talk on Radio Advertising, Except from Radio Industry Don't want to jar anyone with this news, so I'll prep you now; audio advertising isn't that big a deal online. Full Story Measuring a Radio Industry Online Campaign ...hold the praise because this is where the internet is grabbing attention. If this were a typical banner ad rate, we'd be talking more in the vicinity of a $4 CPM. So, let's redo these numbers using a rate that's more in line with internet advertising: Full Story A Radio Industry Step to Testing What follows is the process of implementing a very simple online banner ad test. Soon you will need to begin offering similar banner ad tests on your radio station web site; testing is becoming a very normal process in the world of internet advertising. Full Story Local Search vs Local Radio As consumers become more comfortable using them to research new purchases, those selling local radio advertising need to be aware of how close search engines are to filling what you sell - local reach. Full Story Radio and Response-Based Buying We've become an instant gratification society; clients are saying, "Show me response, now!" This is good for internet advertising, but bad for selling radio - unless the radio-sales mindset changes. Full Story Can You Feel Media's Ground Shaking? There is action in how radio is approaching online. However, instead of a deja vu with everyone jumping onboard the Broadcast.com or LMiV fiascos, sit back. Assess all the options you can now offer clients. Full Story Advertising: Reaching Out from the Clutter I've not gravitated towards internet advertising to escape the clutter. It's everywhere, remember? The reason my advertising dollars are now going online is that I can count each ad that's delivered in near real time, and match that with what's rung up at the checkout. Full Story Radio Industry Has Little Time to React Today local internet advertising is an extremely small percentage of the pie. Five years ago national/international advertising on the internet was a very small percentage of the pie. Times change for a reason. Full Story Arbitron Digital Billboard Study Impressive Providing that these huge theaters don't become so prolific they become the norm here is an example of how a traditional media has successfully made the transition to digital, credibly. Full Story Will Internet Buzz Give Radio A Boost? Here's what internet radio stations and broadcasters who stream need to know: The more an online ad can be tracked back to the cash register, the better chance you have of re-signing an advertiser. Full Story When Agencies Begin to Push the Internet If Publicis and Google unite to create a rate package that's universally accepted - where agencies pull their 15% out of the buy - you'll find another obstacle in selling radio spots to local advertisers. Full Story Radio Needs to Learn A&M Faster Than Advertisers It's not the ability to advertise online that's pushing ad spending. It's the ancillary elements gained from advertising online: the numbers, the formulas, the evidence. Full Story It's a Moment of Truth for Radio Industry What the radio industry, or any local media, needs to be looking at today - in addition to upgrading the quality and content of web sites - is what to do with the numbers that are now easily accessible. Full Story Google Fires Another Shot Over Local Radio There came a time when the blacksmith realized he needed to transfer anvil time from horseshoes to tire rims. At RAB 2008, radio appears to be admitting to a reavaluation of it's energies in a simalar way. Full Story If Microsoft Gets Yahoo! So, why is it a concern to a local, traditional media sales person if Microsoft gets Yahoo!? Why should national media shudder at the thought of a combined MSN and Yahoo! battling it out for an increasingly large cut of the pie? Full Story Devaluating the Impression Impressions can be bought anywhere today, at a rate which those media that depend on impression delivery will find not viable within a few years. Full Story

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