For the past 16 years, radio has been attempting to fool all of the people, all of the time.
At what point will the radio industry understand it's not alone in the world of audio entertainment in the car anymore?
The caveat is that what Triton Digital delivers is valid, hard-line numbers that each of its client companies can use to improve. They just have no bearing on radio's digital universe.
Caring for a web site is an expensive, time-consuming task that the radio industry has not accomplished with any degree of success.
A view from AG in the year 2009
Radio stopped producing content worthy of an audience's time or an advertiser's money, and then came the economic downturn.
A view from AG in the year 2008
Radio air talent should be required to interact with listeners via station chat rooms [and social media].
A view from AG in the year 2006
...advertisers are complaining that unless you click their ad it's not worth it for them to display a logo in front of you.
A view from AG in the year 2005
Radio station managers in music formatted stations couldn't see the connection between airing traffic reports and an audience that could respond immediately.
A view from AG in the year 2004
Jane Public is not aware of what lies ahead because the very media that is vying for expansion refuses to cover this story, to expose the opportunity for the public to speak.
A view from AG in the year 2003
Today, advertisers have their choice of different media. It's not just print, broadcast or billboard anymore.
A view from AG in the year 2002
...because there is no amount of streaming that a single station can do that's going to make the cost of a web site worthwhile.
A view from AG in the year 2001
Traditional media will benefit if they convince advertisers spending dollars online won't work.
A view from AG in the year 2000
As has been the case for over a half-century, radio advertising rates are based on two variables - how many are reached and for how long.
The longer those defense lines are up, the farther down the relevancy pole you go. It remains your choice.
Let’s look at the lift Salem has received after 20 continuous sub-8,000 “Average Active Session” months.
Yesterday's "Music Licensing Part One: Legislation in the 112th Congress" committee meeting shows there is no doubt that Pandora is going to pay more, and that radio will soon be paying for over-the-air play as well.
Why are none of the radio industry trades asking why there are so few African-Americans working in radio?
...the whole of the radio industry needs to put much more effort into where mobile is going - not where it's at.
Advertisers seek data today, from media that understand how it's managed.
To get others to perceive a changed radio industry isn't going to be as cheap as if this transition started a decade ago. And it won't be easy at this late stage either.
I understand that anyone making a living off the status quo finds it difficult to accept concepts that conflict with it.
For Internet Radio Stations (and broadcasters' streams).
The items on our Webcast Metrics' list are now standard, and boring. Pandora is on top. Clear Channel is acting like it's making huge inroads into online listening (with no supporting numbers), and there are comments being made by people who don't have the technical knowledge to be commenting.
The good news is that artists can market themselves to a wide audience on their own. The bad news is it requires marketing and data base management skills.
The effect of this on the radio industry is in how a person listening to an audio source online cannot be listening to your broadcast station locally or online.
The unique King is the most powerful. This is a new world that will not be conquered with old techniques or program formats.
The learning curve is complete for youth... Those in radio who continued as if nothing was happening are finding less happening for them now.
Granularity in measurement, relative to what's being pursued by new day media buyers, refers to the assembly of massive amounts of numbers that are then run through mathematical hurdles.
Rock stations should be a center post of information that supports the rock lifestyle. For this we need people behind the mic who communicate.
What we have before us is the chance to grasp a moment where most people are confused, and help them understand. We do not have a shortage of opportunity.
As many indie artists are finding out today, though, having a hit song without anyone but fans knowing about it is possible.
Labels that are signed with radio groups hold an airplay edge, with fewer artists getting a shot at being heard.
This is not a radio industry trade making you feel good, but advertising buyers and planners telling you how they conduct digital business - and why radio's not a large part of that business.
The future for music discovery lies in matching independent artists with internet radio stations, which carry far less commitment for advertising time and a deeper need for fresh content.
Truth be told there are dozens of online audio companies that will soon become an extreme irritant to radio industry execs, who feel now is the time to rally the wagons.
Never before have there been as many bands seeking exposure. Nor have we ever had this enormous number of internet radio stations listening for new music.
For the first time we offer Rock programs in Hard & Soft genres. (For other music genre programs, click here.)
With Pandora, Slacker, and now Apple moving into music programming, how do you suppose the radio industry is going to counter these efforts?
The drop in internet usage in the summer months is relative to the increase in listening to radio online in this way. Proportionately the drop is much larger.
Quality independent artists are more rare than you may think. I'm talking about those who have mastered their instruments, understand song structure and composition, and hear the difference between what they want to produce and what the public is accepting.
If you're not learning the options, adjusting your approach, or swimming with the tide yet, there's not much that can be done.
"All artists sign waivers giving you permission to use their music online, free. Sample programs below. Click the picture at right for your free subscription."
"Think different" is putting online that which cannot be found elsewhere. It forms the purpose of "why" a person would pursue you as an online destination.
Is there no one within radio that has backbone and the wisdom to say "Let's create something that people don't want to leave."
The internet is not a place to replay what was aired during your morning show. Few "bits" warrant the effort of posting.
What is being done in SM by the majority of radio stations is still based on a "this is me, and I want to tell you about me" approach.
RRadio Music is a web site designed for internet radio programmers to hear new songs, and for indie artists to display their music. This is as simple as it gets for stations and artists.
When sending out emails you need to comprehend that the recipient may not be receiving your message - and you may not be notified your email was vaporized.
To think you can increase values in the radio industry by "sticking to your higher rates" is delusional. It's based on the concept that the people spending money are too stupid to look at alternatives.
What we explore today is how offering so much to so many is so problematic.
Consider that your radio station could be listing these artists on your web site and then sending people to that site through over-the-air promotion of "new talent" now at "our site." But, my guess is you don't.
...let's do a simple comparison of each company's stats: what happened in June of 2012 against what the numbers were in June 2011.
The competition changes regularly. The radio industry induces change that only a CEO with no understanding of how to produce content can relate to.
Whether or not a formal agreement has been signed is not relevant to the action of linking - though it may be a requirement to be listed on iHeartRadio.
"The radio industry needs to learn how it can adapt to the internet, instead of trying to adapt the internet to radio."
What we need to discuss is how radio must revamp what it sells, how it sells it, and the way it affirms delivery of results.
Once again we have Triton Digital Webcast Metric's stats to kick around. And, once again, the numbers show the same radio industry companies out front - and all are trailing Pandora.
If you remove formats serving upper-end demos and those serving specialty formats (Hispanic, Ethnic, Variety, etc.), 35.57% of the stations left are "faith-based" formats.
My first observation remains the most apparent: "When a radio station builds a web site, its managers move from being broadcasters to publishers."
All artists sign waivers giving you permission to use their music online. Sample programs. Click the picture to order [Free}.
Where the big problem for all who have not planned for this day has now become is that they are handing over the reins of all of what's considered the radio industry to Clear Channel.
Frankly, we've heard about so many "new" initiatives in radio that it's difficult to take anything announced seriously.
For Internet Radio Stations (and broadcasters' streams). Great New Jazz Music from Indie Artists...
What those in the radio industry need to heed is how specialty stations will be a concern as the digital dashboard becomes prominent in vehicles.
As an indie artist, getting the attention of a radio programmer is nowhere close to what it used to be.
Continued industry chants of "reach and frequency" and "radio is local" hold a false belief of immortality for many.
With the Clear Channel and Big Machine Label Group announcement there's going to be a lot of unfamiliar ground to walk.
All that's happened since consolidation began is that the radio industry has succeeded in driving down the value of the personalities radio builds its product around.
Online radio listeners are showing an interest in growing numbers. By this time next year look for advertisers to be showing increased interest, too.
...you cannot place numbers in front of trade journal writers and then let them write about what they represent, if there's been no analysis of the data being written about.
Looking at a just completed Audio Graphics RRadio Network survey, there is change taking place.
If these following music sites don't have the radio industry's attention yet, we may be seeing another case of radio being asleep at the wheel.
Radio cannot continue to claim movement in digital without actually moving in digital.
I'm not seeing anything at this web site which helps non-radio people understand how to use radio in an effective way.
As is documented here, when the iPhone was introduced witness how there was no interest on part of the radio industry to admit that Apple created a “...most important technological development for radio.”
We are changing the way radio stations receive new music!
You believe that an FM chip in a cellphone will save lives, or that the radio industry shouldn't be shoving something that's market driven down the throat of a distant-cousin industry - telcoms.
If one concept needs emphasis it's that simplicity is difficult to create.
With the exception of Educational Media Foundation (EMF), Accuradio, and Univision (up slightly), all other radio groups are showing a drop in online TSL.
The radio industry isn't up against a substitute delivery system; it's facing competition for a listener's time.
All artists sign waivers giving you permission to use their music online, free. Sample programs below. Click the picture at right to order.
Keep youth away from the decision making arm of radio because, God only knows, they might have an idea that costs a little money.
Let's dip into what folks learned at last week's NAB/RAB and the amounts of dubious information the radio industry is soaking up from "experts" with little-to-no experience in the field, who are writing words based on conjecture.
All artists sign waivers giving you permission to use their music online, free. Sample programs below. Click the picture at right to order.
Until/unless broadcasters stop defending where they've been, and begin charting new courses for what's ahead, there will be no change in these stats - except in favor of the internet.
The good news is there's more about "measurement" coming out of this NAB/RAB convention than in any previous year. The bad news is it looks to be a scramble for putting technology words on the table, again.
It's obvious that TSL for Pandora and Clear Channel is dropping, which is a matter that needs immediate attention.
The only people who are seeing any are those who are trying to defend an antiquated system for delivering audio entertainment, music, news, and advertising.
There are no excuses, blame, or contrived excitement on using new media. It's simply a business person giving business reasons why his world of radio now includes Pandora.
To the indie artist, getting airplay on a broadcast radio station is a dead issue today. On the other side of the speakers, for listeners in the 12-34 demos, it's an almost intuitive act to search for new music online.
So, we have this radio industry problem where it's not getting recognition outside of industry publications. Nor does it seem to be doing anything within reason to help bring about the "compelling programming" everyone hears touted, regularly, by executives in charge.
...we are beginning to see the radio industry realize that the internet's purpose is not solely about promoting itself (or stations).
Now, for the first time, there is a direct line-of-attachment between Clear Channel and Rush Limbaugh with the headline over an AP story reading "Clear Channel boss 'delighted' to have Limbaugh."
While going through the phone menu there it was on the screen - "Radio". Whoa, what's this? As it turns out, my wife's Nokia 6235i phone has an FM tuner.
Because the masses now have the means and organization to fight for what it considers a "just resolution" frightens the hell out of the Limbaugh camp.
By associaton, Mr. Kucharz is helping the radio industry move forward.
On Thursday of last week Rush Limbaugh may have made his worst decision yet.
For all Pop radio stations, these artists are available to use in your online playlist - free!
This is the essence of the radio mindset - it's not quality but volume that gathers attention. Unfortunately, it's also a reason why so many radio web sites are hurting for repeat visits.
For all Hip Hop & Rap radio stations, these artists are available to use in your online playlist - free!
Anyone keeping up on the push by Cumulus to break into the deals craze? Anyone know if Clear Channel's involvement in this rather late copying of online deals is making a difference?
What happens if these protests turn into a boycott of individual stations airing Rush Limbaugh and their local advertisers?
For all rock radio stations, these artists are available to use in your online playlist - free!
It's very important that our older radio industry executives realize tens of millions of youth were introduced to Rush Limbaugh for the first time that evening.
When you make money off of the radio industry, as these publication do, the last company CEO you want to irritate is Clear Channel's.
To have any man or woman in the executive suites of radio remain silent on what happened last week shows how backbones dissolved with the quality of radio programming.
Most surprising is the showing of weekend listening to Pandora - a 20% spike in one month. Clear Channel shows an 11% drop in that same stat.
...the question we need to ask of all employees in the radio industry now is this: Is it the public's or our own perception of radio that is incorrect?
These are accountable advertising methods using mobile that are being used by a major retailer - soon to be understood by tens of thousands of smaller local businesses.
The most respected, independently-produced indie programs - FREE.
The radio industry sales arm is being run today in nearly the exact same way it was running in the 1960s, 70s, 80s, 90s, and the first decade of the new century.
For instance, take a look at how many times the words "growing," "grown," and "growth" appear in the report (1, 1, and 14 times, respectively).
This is the age of the internet. If an artist or radio station fails to use its power, we miss the opportunity to control our destiny.
If it wants to grow an internet audience, the radio industry needs to offer more of "different" online.
Not only did we have one of the biggest stars in music doing an online concert last night, but he acknowledged in the program that this was the "Net" and, therefore, not held to any of the restrictions traditional media impose.
We can believe our own hype, or begin looking at the numbers and have them give us a picture of the online radio landscape. I choose the latter because (as was once told to me) the numbers don't lie and they contain no emotion.
Where the radio industry has a long list of unknown names before airplay started, internet radio - to my knowledge - can't report so much as a single talent that rose to stardom based on exposure through internet radio stations.
Tying the response of an ad campaign back to the cash register, as is being done with a growing number of media, is what the radio industry must do.
Radio needs to get on this train before it pulls out of the station, or it will realize a lower portion of total ad spend over the next few years.
From all major players (Google, MSN, and Yahoo!, and an assortment of aggregate networks) come an advertising tool box that makes Arbitron ratings and Scarborough look like a third grade math book.
What you'll derive from this data may cause a stop-and-think moment. There appears to be a trend taking shape; a drop in Time Spent Listening is shared by nearly all.
It's time the radio industry pushes HD Radio over a cliff, and gives attention to what's considered important by CONSUMERS - better content, on mobile devices.
The seismic shift of "how" audiences are entertained, "how" advertisers are reaching targeted groups, "how" consumers are researching and purchasing is blindly passing anyone who wants to hold onto radio's past.
Innovation is new, never before tried, something that makes the person on its receiving end go "that's different!" When is the last time you picked up a radio industry trade and read a story making those words fall out of your mouth?
Fact is, whether you are in the radio industry or not, what this video shows is how we've lost control of our online options in a dangerous way.
My premise is that it's time for the radio industry to do away with those bloated, unappealing items called web sites.
Triton Digital released its "November Internet Audio Top 20 Rankers." Download an Audio Graphics prepared copy that's complete with charts...
We cannot go back to the glory days of radio. However, we can restructure programming and commercials to accommodate audience and advertiser needs of the day.
Lose the notion that new media is "the competition," and believe that it is a stepping stone to higher profits when properly used.
The "Stop Online Piracy Act" is one of those proposed laws with little common good, but it has a lot of plus for its few supporters.
Today we have the results from our 54th survey. It shows online spending for holiday gifts is now common (as are the amounts spent)...
Where we once used a megaphone, we all, radio industry included, now have an ability to communicate one-to-one, on a granular level.
The grand experiment of using people within radio to guide it into the online world has, time and again, proven frustrating and futile.
...please consider that technology has provided tools to circumvent a broken, decades-old, music distribution system. New artists may use this to their advantage.
Drop cable TV? Are you crazy? Stop listening to radio? What's that you're smoking? Cancel the newspaper delivery? Oh, did that in 2005!
Complacency towards honoring today's date by a vast majority of Americans shows few people care.
Is this sleight of hand, magic, an extremely competent person, OR just the cutting of personnel to a point where nothing is done well?
While we read of an increase in online holiday spending, I'll float the concept that this "increase" comes from a higher number of people online and not more online people turning to the internet for purchasing gifts.
How can someone so grossly misunderstand how consumers use TuneIn, and what it means for radio?
As we look at music distribution, you may rightly say that there is too much content making its way to too many stations...
Now is when the radio industry NEEDS to be focusing on understanding and practicing digital revenue.
The radio industry needs to put more creative production directors to work - as in the number of production directors and the degree of originality they bring to radio.
Today the radio industry is one of words, said and written.
Digital dollars are growing for a reason. Clients see an upside to advertising online, while the audience is further along the learning curve that makes digital intuitive.
I'm all for profit. Where folks like John Hogan and I disagree is in how much revenue should end up as "profit," and what measures should be taken to achieve a profit target.
Download our free report; you'll not only see, numerically, where the reporting stations/networks sit, but also graphics to lay out the Average Active Sessions, Session Starts, and Average Time Spent Listening for each station/group.
The radio industry is flying by the seat of its pants at Facebook, on Twitter, at Google+, etc. In this case, nobody is asking the big question: What do we find when we measure social media impact?
Now it's up to indie artists and the online radio industry to start talking.
What if radio had created the couponing craze, or was first on the "texting" bandwagon a decade ago?
If a broadcast signal is used with that "tool" called the internet, then the radio industry carries a distinct advantage.
Survey Results, ranking breakouts, and free radio programs highlight this Audio Graphics Update!
The web site works. It's clean, and does not confuse with too much choice. That's what "leads" the masses through a site.
The radio industry is now moving into a time when online radio listening can no longer be ignored.
We can no longer afford to simply talk about how the radio industry is involved with technology, while ignoring what's being accepted by a quickly-growing group of consumers.
For the radio industry, with its power to gather opt-in email addresses, installing a routine for sending emails to the audience should be in every radio executive's plan.
In today's AdAge article titled "What's the most social of all media?" - they left out "radio."
Make no mistake, a reason we see a flight of advertising dollars to new media has nothing to do with "scale." It's the growing desire from advertisers to see response metrics.
Before anyone gets ahead of themselves with proclamations that the radio industry is ready to duel in this new age of new media, radio needs to get the full grasp of a single element within.
Luck, money and hype may shift a little crap for a short time but it takes quality and substance to have a real sustained success at any level.
The radio industry has plenty of opportunity to benefit from the masses moving into digital. Couponing is not one of those opportunities.
How many online visits does your radio station receive? What type of positioning statements do you use to inform your audience of your station's rank in the real world? Do you even look at the stats (facts) prior to creating these claims
This is the largest problem that any musician or band needs to circumvent. How do you make sure your song(s) fit in the "time" a programmer has to listen?
Radio has the means to gather names through a call-to-action on-air, by registration for elements on its web sites, and through contesting using social media. If used, radio's reach and frequency will guarantee list growth.
Jamcloud, Soundcloud, Google Music, Facebook Music, Jelli, Turntable.fm, Rolling.fm - that's a frontal assault on the music radio industry that should not be waived with a simple "others have tried to kill radio and failed."
Add the growth in online talk radio stations to the explosion in internet music discovery services, and you can see why there should be concern for anyone who makes their living in the radio industry.
In the end, does the action of "Friending" when that action is to gain something (such as a contest entry) hold value?
Are metrics pulled to tell you if the time spent posting is delivering anything more than an ability to say that you're on Facebook and Twitter?
Being a "hit" means convincing more people than yourself that you are worth their time.
I receive many emails from people who support what's written at Audio Graphics, but they can't put their names in the comment section below each story. I respect that. They have to keep food on the table. I also receive an occasional rebuttal, which I'm happy to print. Then, there are the comments that say "wait, we do this and this..."
The degree of ignorance about digital delivery is immense, so I thought a deeper dig into what broadcasters are up against is in order.