Analytics, Metrics and Music for the Radio Industry

Radio Industry ROI Strategy

Who We Are - What We Stand For

After my spending 20 years in radio, from on-air to GM, Audio Graphics was launched as a radio and television advertising production company in 1991.

Over the early "radio career" I worked directly with David Saperstein as he built Metro Networks into the world's largest traffic reporting service, and was on the management team which launched the nation's 4th sports talk radio station (WKNR, Cleveland).

In 1997 I started this web site to report how the internet affects broadcasting. Since the beginning, Audio Graphics has reported on new media metrics and analytics - with a purpose of explaining the internet's potential for broadcasters, particularly radio.

In 2001 Audio Graphics organized a group of online radio stations to survey their audiences.

I create all software code used for AG web sites, am fluent in many analytic and ad buying programs, have been consistently successful implementing search engine optimizing techniques, and fully understand multiple internet marketing tools from Google and the now-combined MSN and Yahoo! systems.

Having held the position of SVP at Spacial Audio, a leading developer of audio software (used by multiple major radio groups), I had the opportunity to test many theories in ad serving management, analytics, and the gathering of metrics. I've even had the luxury of working with the Google team to create its online audio ad delivery platform, and sat on the Digital Media Association's (DiMA) advisory board for 5 years.

Audio Graphics' internet properties are used for testing concepts. Information gained from RadioRow.com and RRadioMusic.com, web sites I created in 1999 and 2003, respectively, allow me to post articles at Audio Graphics that are based on real-world experience.

For over 17 years, content published at Audio Graphics was a highly ranked source at Google News and MSN News.

I am now retired, but still use this web site as a growing base of information. I'm here to explore and report.



Ken Dardis
President,
Audio Graphics

440-564-7437

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President, Audio Graphics
Ken Dardis
President,
Audio Graphics




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