Only a few decades ago an indie artist's path to success was relatively simple:
1) Band made record;
2) Radio industry received call from band's label;
3) Depending on relationship, record was added at station;
4) Local record stores sold these added songs.
The only exposure that new music received was via radio.
With technology these steps are now two, simplified. 1) Band makes record;
2) Upload song on chosen music distribution platform.
"...there are now thousands of outlets which are loosening a broadcast radio industry lock on being the sole conduit to a music-loving public."
The change for radio programmers and bands is that, now, neither is limited by the other. But both groups also have new opportunity for working together, at low cost with little effort.
The shared problem, and solution, is that music is being digested by consumers in far different ways than over-the-air.
Music is pervasive. Songs that the old system would never have released are now "out there," online. Predictably, fragmentation of audience has evolved and it's becoming increasingly difficult to get broad attention. The value of an individual song (to a single consumer) has dropped to pennies.
For the indie artist, here's a hard truth:
It took time to learn how to play your instrument well enough to market your music. Accept that it's now going to take time to market the song that you feel is an absolute killer. (Let me rephrase that. It's going to take time to build exposure so consumers get a chance to hear your killer track.)
On the positive side:
For independent artists, there are now thousands of outlets which are loosening a broadcast radio industry lock on being the sole conduit to a music-loving public. Independent artists can spend online time submitting to hundreds of radio stations, and audio web sites.
Solutions for Artists and Stations:
New acts are being found with more frequency online. The Catch-22 for artists is that this opportunity for exposure comes amid more competition.
Radio stations have multiple options:
Airing new music on a station's stream or HD Radio are first picks. The Catch-22 is in how uncovering quality new music takes time. Airing short form indie artist programs is another choice, but you still deal with the same "time" problem producing it.
It's not your father's music publicity and distribution system anymore.
Music distribution has changed, which is the "why" behind my creating RRadio Music and "Intro to Indie Artists" programs. This Audio Graphics music distribution system is unique - helpful to both artists and the radio industry.
Artists have a one-stop shop that lists their song on a web site designed for radio programmers.
Additional exposure details, at no added cost, are here.
Stations download, and use this music free.
Stations receive free short-form "Intro to Indie Artists" programs, featuring independent artists who have waived royalty fees.
Radio stations also can download quality individual songs, from more artists who have signed the waiver. These musicians believe that radio is still their best option for exposure.
Making it into an "Intro to Indie Artists" program guarantees an artist airplay on subscribing radio stations. (Artist Info Here)
Everyone is fighting for the consumer's ear. By joining forces indie artists and internet radio stations work together, getting attention and selling songs.
It's not your father's music distribution system anymore. Now it's up to indie artists and the online radio industry to start talking.
Working together is the new way of getting things done.