Counting Clicks Is Advertising's New Goal
|"Click. Pay. No click. Run ad again."||
Like I said, I get it now. Click is response. Eyeballs are you. Advertiser supplies message. I run it until you click, before getting paid.
Quotes from Ken. Year, 2005:
Youth are attaching their image to what's on their portable MP3 player.
Then there's online radio; it has no personality at all. Song, after
song, after song: Nothing to connect to the listener emotionally except
music, and music's not good enough to stand apart from the crowd
For online radio to be really successful reaching the masses,
people must start tuning in to online programs instead of away
What's important to a 12-24 year-old is finding out what others
think and comparing notes.
It's not media leading - as was the case all last century - but
media becoming part of the pipeline, an extension of the person.
Can anyone imagine Walter Cronkite giving weight to weather-related
stories in the same degree as today?
Today I say these words about HD Radio: Unless the radio industry improves
programming, pays more attention to the local audience, and begins offering
an online connection to its advertisers, HD will end up like LMiV, or Stereo AM,
or the all-comedy and all-traffic report formats
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