Cleaning Out the Attic - VI
While going through old files I came across a number of articles containing comments on how radio can best prepare for digital change.
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Comments from Ken:
|July 15, 2011
For nearly a decade, radio failed at conveying reasons why consumers should try HD Radio. With few exceptions, promises of "new stations between stations" are still unfulfilled. Pounding the audience with commercials for another few years is not going to increase demand, and radio shouldn't embarrass itself by fumbling this football again. Resuscitating HD is not the answer when euthanasia is called for.
HD Radio is as dead as AM Stereo and Quad Sound, but broadcast radio is not dead. So, instead of a relaunch, why not try producing better on-air and online product?
|July 29, 2011
This isn't the 1980s anymore. To argue that Pandora is not radio, or that the numbers offered by it are not "true" reports of its audience's listening patterns, only falls on radio industry ears.
Young media buyers are looking closely at what new media offers, and Pandora is on the top of that heap.
|Aug. 2, 2011
For watchers of Triton Digital's Webcast Metrics, take notice on how many of these do not use this service.
|Aug. 11, 2011
Over the past year I have been methodically posting to Facebook and Twitter, tracking those posts back to page visits, and turning those page visits into dollar amounts. Doing some basic math gives a fairly accurate picture of time spent posting to revenue generated from posting, and I'm prepared to say that - as I've been doing it - the return on investment is not worth the effort.
Now comes the caveat. Because this past year has been spent setting up a measurement system and a systematic way of posting, I very well may be approaching it wrong. So, to be certain that my hypothosis is correct, my next step will be to alter how I've been doing the posting to see if it will push an improvement in results.
Side Note: 4 years, and three different approaches to using social media have shown there is one efficient way to do social media.
|Aug. 22, 2011
We now have a push to place smartphone and internet connectivity in vehicles, so there will be no cavalry coming over the horizon to save radio from what's ahead this time.
|Sept. 7, 2011
Couponing online is a fast-fizzle fad that will end up making money for only a few companies. If radio station account execs try selling this concept, and it shows the same level of negative feedback as we've seen in the first go-around with companies who are are adept at digital, do you sincerely believe that radio will make this market grow?
|Sept. 19, 2011
In today's AdAge article titled "What's the most social of all media?" - they left out "radio." (Free subscription required to read.)
For everyone who's bellowing how far the radio industry has come since consolidation, I believe this indicates how much farther radio must go. The absence of radio from the list may be Freudian on the author's part, but it is a very real indication of where radio currently fits into a marketer's plan.
Nov. 11, 2011
Apps? For a radio group they make sense. For an individual station? I can't find the math that shows enough of an audience will use a single station's app to make the cost worthwhile - even if we don't take the brief shelf life an app has into consideration.
|Nov. 23, 2011
Radio industry executives are still trying to mold the internet for their use, instead of finding which of the internet's applications can be best used by radio.
|Dec. 7, 2011
Last week we had our cable TV disconnected. The first day was filled with as much angst as when I walked away from cigarettes.
By day three, though, the wife and I were watching "BBC News" along with "The Daily Show with Jon Stewart." Shuffling between the iPad and PC, we started pulling in programs and movies that were formerly found on our cable package (which we were about to be charged $150+/month with the latest increase)
|Dec. 28, 2011
With mobile beginning to affect youth's use of broadcast media, radio stations targeting this group will need a mobile presence equitable to what the major mobile players spend dollars to achieve.
|March 13, 2012
Anyone keeping up on the push by Cumulus to break into the deals craze? Anyone know if Clear Channel's involvement in this rather late copying of online deals is making a difference? These are open questions with no answer at the moment, but let me outline why I think this will end up like the Broadcast.com bust of the late 1990s.
More Comments: 1, 2, 3, 4, 5,
Tuesday, December 29, 2015
Today's artist introduction is to Alternative Rock from Marta Gee.
Give "Welfare Man" a listen.
Stations: Add it to your playlist, free.