Cleaning Out the Attic - VIII
While going through old files I came across a number of articles containing comments on how radio can best prepare for digital change.
April 18, 2013
The problems faced by radio - online and off - are all a result of not having an objective that relates to being online...
The difference between what was and what is follows these facts: Ad agencies are still getting up-to-speed on the best ways to use what the internet gives them. There is no standardization on requests for proposal, affidavits of performance, invoicing, or accountability.
|January 6, 2014
|The radio industry seems to want to stay in yesterday. It's best described in an article today by one major radio consultant showing dismay over radio executives lacking in attendance at CES. I was hired to speak at The Consumer Electronics Show in 2001. Back then I wrote: "CES is all about capturing your listeners' time. Look at what's being offered at this year's event. Start planning ways to compete." Nobody in radio listened, and it's obvious they're still not listening.
|January 9, 2014
|You don't need anyone to say that music, as a career, is different than it was twenty years ago. I'd bet you don't really care what it was like back then. You live now and realize that the music distribution system is broken.
January 14, 2014
...I suggest a layering of song distribution, where no single song is ever withdrawn from being given a shot at reaching an audience. When airplay on one station or social media source begins to wain, that same song will be new on another. Unless the music IS DATED by lyrics, in our new media world, a song will always be "new" to a group of people who haven't been exposed to it before.
|January 21, 2014
|The thought of being held accountable to advertisers, addressing youth's desire for on-demand content, even simple items like getting the LCD information readout right on the dashboard tuner are still not addressed by the radio industry. How many stations in your area give information on the receiver?
|January 23, 2014
|Many indie artists sit in a time warp when believing their music is so good that people will stop and listen on request - or that all the artist needs to do is post a song on social media.
|January 28, 2014
|In my tracking of services that help artists reach their dream, I count 54 web sites. I know not all that exist are on my list, so the actual number is much larger. Each service has its own hook, sales position, and reasons why they are the ultimate answer for indie artists to reach popularity. It's only my opinion, but each has as much chance as what comes from Audio Graphics; 362 radio stations have requested 5,097 RRadio Music artists' songs.
|February 4, 2014
|Considering the competitive nature of online music today, thousands of bands are vying for the programmer's time. This makes an indie artist's biggest problem finding the person who's in a position to make decisions on which songs a radio station plays, then getting them to give you the minutes it requires to listen to your music.
|February 5, 2014
Online, the radio industry is in a position to serve medical and recreational marijuana ads by either geo-targeting specific listeners or addressing all. There's nothing to hold anyone back, and there's a sprouting industry that's looking for ways to get word out...
|February 10, 2014
|No longer does a radio station compete against a handful of competitors fighting for a piece of the local market. Online, radio-like options are in the tens of thousands. They include audio sources that radio industry trades have long argued "are not radio." (Who cares?)
|February 13, 2014
Claiming your station has a presence on Facebook with thousands of likes is a meaningless way to use your programming and positioning statements.
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Thursday, December 31, 2015