Cleaning Out the Attic - III

While going through old files I came across a number of articles containing comments on how radio can best prepare for digital change.

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Comments from Ken:

More Comments: 1, 2

Jan. 6, 2006
Wonder why the public is believing that they can do news better? Blogs, podcasts, newspapers, broadcast, and professional journalists all seem equally incompetent. We are hearing and seeing mistakes from broadcasters that never would have made air fifteen years ago...

Feb. 23, 2006

Radio air talent should be required to interact with listeners via station chat rooms [the emerging social media]. Moreover, this should be an added daily shift of, minimally, 45 minutes.

May 25, 2006

Impressions can be bought anywhere today, at a rate which those media that depend on impression delivery will find not viable within a few years.

CPM is falling. Accountability is growing. Combining these two items means that if the radio industry, TV, or print want to keep profit margins within reasonable levels, they all will have to alter current ways of selling.

May 25, 2006

With RRadio Network's recent Survey 36 returns, online advertising has taken the lead; 27.2% of 1,131 respondents claim that it delivers to them the most effective advertising.

June 27, 2006
...witness how radio, as an industry, is still delivering "what it wants" in an era when the public is demanding what it wants.

Aug. 7, 2006

Radio needs to clean up its advertising act and regain lost credibility. It needs to start producing commercials using better copy, with better execution. Radio needs to start telling clients what is wrong with a commercial when that client squeezes 80 seconds worth of copy into 60.

Oct. 10, 2006

Mark Cuban knows how to get the most bang from an unproven buck. He showed that by accepting over $3 billion dollars from Yahoo! for a few years ago. A few days ago, he was asked if Google should buy YouTube. Cuban's response, "They'd be crazy."

Oct. 30, 2006

This story was birthed in Denver a few weeks ago, after I went into a Radio Shack to see their selection of HD Radios. Being from Cleveland, I haven't had the chance to look at an HD Radio 'cause no local retailer carries them here. Walking into that store in Denver was a letdown; Denver Radio Shacks don't have HD Radios either.

May 24, 2007

SoundExchange already announced its intentions of pursuing broadcast radio for the same performance fees.

May 22, 2007

Re: The Pictured Above
Had he decided to become involved, the stations this radio group VP controlled would have shared in the names, addresses, telephone numbers, email addresses, and company names submitted for entry. Plus... this radio group would have become acquainted with, and introduced a digital radio/internet advertising system to local businesses. Radio would have become known as an innovator. Instead, when asked if his stations wanted to become involved in this online and kiosk-based contest that gathers data, the reply was "Not interested."

June 21, 2007

Radio has never (and still isn't) gone online with a presence that matters. The hard economics are that creating and maintaining a web site properly costs far more than any station can afford.

Dec. 20, 2007

"For a better summary than I could write [on Performance Royalties], check out Ken Dardis’ post." - Tim Westergren, Pandora
You will start this day seeing headlines about how SoundExchange and internet radio have come to an agreement, of sorts. Sounds like the calvary has arrived, doesn't it? But, let's not start popping the champagne corks just yet because there's a little more to this than what's in the headline.

Dec. 20, 2007

Instead of using Arbitron and Nielsen guesses on how many people are in the audience, learn how to sell and analyize online ads using metrics that matter. Advertising buyers have one foot in this today.

Jan. 8, 2008

Here's the scary part for executives in radio, television, and print (especially those who have failed to move their media forward): Advertisers are finding that if they spend $2000 they can directly connect it to $10,000 worth of sales through numerous online metric and analytic programs.

March 18, 2008

There are maybe five to six years before local merchants, who make up 70%-80% of radio's revenue, begin to move larger amounts of their ad budgets online.

Aug. 19, 2008
There are thousands upon thousands of streaming radio stations that are not included in the numbers you see from comScore and Ando [now Triton Digital]. A few of these non-reporting station audiences would make what's reported by these two firms appear weak.

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