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You've been through life long enough to know it's balanced between predictability and surprise. Three trappings are: 1) Nothing is ever as easy as it first appears; 2) Effort is always "X" times more than estimated for success; 3) Other people seldom see your vision.
Two strikingly similar careers are that of independent musician and running an independent online radio station. With chaos in music distribution, and an equal disruption in broadcast radio after consolidation, we have opportunity. Signs say this new breed of indie artists and independent internet radio station operators must work together for success.
Digital for indie artists and radio outlets goes far beyond having a WordPress web site or posting show dates and pictures on your social network.
Anyone reading the music landscape now knows there's a whole lotta learning going on. Here are signs announcing the knowledge base required for building an audience today - as an artist or station owner. This is not a complete list but, from it, you can choose which paths you want to concentrate on. It's your future. Chose wisely.
Subscription-Based Data Gathering
Domain and Visitor Security
Online Marketing of Individual Items
Online Marketing Using Bulk Uploads
Domain Name System Relative to Search Engines
Search Engine Optimizing
Search Engine Keyword Ad Buying
Search Engine Content Advertising Networks
Local Search Marketing
Pop Up Advertising
Pop Under Advertising
Internet Advertising Standards
Online Payment Systems (Google Checkout, PayPal)
Web Site Analytics (Google Analytics)
Online Ad Networks
Internet Radio Networks
Internet Radio Advertising Sales
Internet Radio Advertising Auctions
Radio Advertising Insertion into Streams
Synchronized Audio/Video Ad Insertion
Customer Relationship Management Programs
A final sign: The way you've been doing it isn't good enough anymore. Change, or flounder.
Tuesday, March 3, 2015
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