online radio advertising news for radio stations, and advertising agencies, since January 1997
Radio Advertising Services for Radio Advertisers,
Radio Stations and Advertising Agencies
Radio Advertising: News & Insight
Featuring: Commentary About Radio Advertising
Today's Headlines
News About the Internet's Affect on Radio Advertising
Subscribe: Newsletter
About Audio Graphics

Privacy Policy
RRadio Network
Great Music - Free
Search Engine Rankings
Let others hear your voice.
Audio Graphics
Box 23575
Chagrin Falls, Ohio
Ideas for Your Clients
Our Commercial Spec
Our Station Promo Spec

Permission is granted to play this independent music on your radio station - FREE Be patient for the audio file to download. Great Music - Free

Ask about our $50/month ad package.

Radio on Cell Phones Has Its Own Problems

The story linked below explains why radio on cell phones might have a harder time getting traction than you'd expect. The problem's not with the technical issue of sending music, but with the economics of who's going to get paid.

With all the talk about cell phone companies making the move (most recently the Motorola iRadio mentioned here last month), you'd think it was a shoo-in. It's not.

Youth have interest because the act of getting music on cell phones shows a technical savvy that's impressive to friends - until you get down to how much it could cost. Rates haven't been announced because it's not clear how the money is going to be divided. What portion goes to the music? What portion goes to the cell phone carrier (Verizon, Cingular, etc.)? Currently nobody's talking.

While music on cell phones is a reality, it's still like satellite radio and internet radio in that all are an unproven machine that has no business model turning a profit.

Anyone remember the promise Motorola made about its Iridium satellite phones a few years ago? After launching eighteen satellites to deliver the signal, the company sold the venture to Infosat Communications, Inc. at a huge loss due to lack of public interest.

Keep the cost of music for cell phone radio too high and we could have the same results.

Related Article:

Posted: 11:17 3/29/2005

More News
Radio Advertising News and Statistics
Free Newsletter Here

eMail to Friend
Printer Friendly Page

Check Google News
for stories on:
Radio Industry
Radio Advertising
Radio Online
Internet Radio

Search Audio Graphics

Search Web


Hewlett Packard and Ricoh Digital Office Equipment

Actively Streaming Today

online radio advertising news for radio stations, and advertising agencies, since January 1997