RRadio Network
The only continuous survey of radio's online audience...

From 2,146 online radio listeners,
between Feb. 12 - March 20, 2004


After 22 surveys and over 26,000 responses,
we're beginning to draw a distinct picture of
the online radio audience.

They work long hours.
42.6% work OVER 40 hours each week;
another 8.4% work 21-40 hours weekly.



...long hours on the job
also means extended
time spent listening.





Online radio's audiences spends money on clothing:
45.1% spend from $250 to over $1,000
annually on BUSINESS clothing.

23.2% spend over $500, 14.6% over $750,
and 8.4% shell out over $1,000 each year
to buy the clothes they wear to work.



For over two years RRadio Network has surveyed
its audience, producing the largest online radio
listener database in the world.
Network demographics across the past ten surveys:
See Survey 21 Results Here.










RRadio Network stations aggregate audience
for sale to advertisers. We define listeners by
running a continuous survey across the network.

Surveys are branded to the serving station.


That most companies allow unrestricted listening
to radio online may be a reason why time-spent
listening sessions are so high.


RRadio Network conducts the only continuous
survey of online radio listeners, presented by
some of the most-visited online radio stations,
including:
Boomer Radio
WCLV-FM
Killer Oldies
Country Bear Radio
8Ball Radio
KNAC.COM
Ultimate 80's




online radio advertising news for radio stations, and advertising agencies, since January 1997

Box 23575
Cleveland, Ohio - 44023
440-564-7437
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