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Survey 34:
Phone books, or look up number online?
Average listening session for internet radio.
What people are listening to most.
Over 51,000 persons have responded to RRadio Network surveys since October 2001.
Of 1,854 participants, Survey 34 demos are 72.8% male, 27.2% female.
Those who are 18-44 years old represented 69.4% of male respondents
and 65.1% of female respondents.
RRadio Network's 50 member stations span a variety of formats.
Respondents are your typical online radio listeners.
Demo distribution over the past 5 survey periods:
There is a growing pool of local information online, and
Surey 34 shows people are using it in ways that displace
more traditional information gathering methods.
Asked: "Do you use the phone book, or look up phone numbers online?"
56.1% of females turn to the internet.
61.7% of males do the same.
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RRadio Network stations gather data about the online radio audience.
Surveys are branded to the serving station.
See current survey here.
How long do you listen?
In response to "When tuned to your online radio station,
how long is your AVERAGE listening session?"
What are people listening to most?
RRadio Network asked repspondents of Survey 29 what
they anticipated listening to most in the next twelve months.
The survey included a list of six choices, identified below.
To see if their predications ring true, Survey 34 offered the
same list, and asked "What do you listen to most?"
RRadio Network conducts the only continuous
survey of online radio listeners.
Our stations include:
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