The only continuous survey of radio's online audience...
From 1,999 online radio listeners,
between May 31 - July 12, 2004
If you take a similar question and apply it to banner ads,
with a slight deviation in categories, here are the results.
"What in a banner ad would most likely
cause you to consider its content?"
RRadio Network stations aggregate audience
for sale to advertisers. We define listeners by
running a continuous survey across the network.
Surveys are branded to the serving station.
"Gaming" has been in the news due to its
attraction to advertisers, so RRadio Network
queried its audience to find how many are
active "gamers." The results are startling,
and show how online radio is the perfect
advertising vehicle for certain types of
The question "Are you a gamer?"
had 51.5% answering "Yes."
We then asked respondents to identify
which games they play most.
As a percentage from all respondents:
43.7% - Play PC Games Most
23.2% - Online Games
20.4% - Console Games
4.6% - Other
3.2% - Abstained from the question
1.9% - Games on Cellphones
1.7% - Handheld Games
RRadio Network conducts the only continuous
survey of online radio listeners, presented by
some of the most-visited radio stations online,
Country Bear Radio
Advertisers may reach this upscale highly-defined
audience, with one order and one invoice.
Contact: Ken Dardis
See Survey 24 Results Here.