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Survey 35:
MP3 Player Ownership
Listening To Podcasts
Friends Who Listen To Radio Online
Over 52,000 persons have responded to RRadio Network surveys since October 2001.
Of 1,184 participants, Survey 35 demos are 74.5%
male, 23% female. Males who are 18-44 years old
represent 40.4% of respondents. 11.3%% of
those responding were 18-44 year old females.
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RRadio Network's stations
span a variety of formats.
Respondents are your
typical online radio listeners.
Survey 35 Demos:
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With MP3 players making news daily, RRadio Network shows
just how popular these units are by asking its audience
Do you own an MP3 player?
By comparing the results from the same question asked one year ago, you
can see whether each brand of player is gaining or losing market share.
Of persons reporting they own an MP3 Player *
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* As % of Response |
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Oct. 30, 2004 - Jan. 30, 2005 |
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Dec. 13 - Feb. 19, 2006 |
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Apple iPod |
22.1 |
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29.4 |
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Sony |
14.2 |
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10.6 |
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Rio |
8.1 |
|
2.6 |
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Creative Labs |
7.9 |
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10.1 |
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Panasonic |
4.5 |
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1.6 |
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iRiver |
4.1 |
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6.1 |
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RCA |
3.8 |
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1.8 |
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Philips |
3.2 |
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2.9 |
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ACER |
1.5 |
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0.5 |
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Archos |
1.3 |
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0.8 |
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Pogo |
0.7 |
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0.3 |
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MPIO |
0.5 |
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0.8 |
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Sharp |
0.3 |
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1.3 |
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Digisette |
0.3 |
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0 |
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Eiger Labs |
0 |
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0 |
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Other |
27.3 |
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30.2 |
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As long as we're discussing ownership of MP3 players, take a look
at whether these owners are using them for listening to podcasts:
While over a quarter of owners have, the trend is that popularity
for this form of audio programming is on the slide.
For more information: Ken Dardis
440-564-7437
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RRadio Network stations gather data about the online radio audience.
Surveys are branded to the serving station.
See current survey here.
The most recent comScore/Arbitron ratings for the
top five internet radio networks show over 7 million
persons have listened to radio online in the past week.
Another sign of growth is shown when RRadio Network
asked respondents:
RRadio Network conducts the only continuous
survey of online radio listeners.
Our stations include:
See Survey 33 Results
Here.
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