The only continuous survey of radio's online audience... in progress since 2002.

1,043 online radio listeners responded to Survey 49.
Survey completed: July 29, 2010

Survey 49 Topics: Stations Playing New Artists
Audience Interest in Unsigned Bands
Where New Music is Found

Survey 49 respondents are 75.46% male and 23.59% female.
The remaining .95% did not give their age or gender.

Note: Due to a number of popular "oldies" and "jazz" stations
running this survey, relative to the U.S. population, a
disproportionately high number of response was generated
from the 50+ demo.
We are in the process of soliciting radio formats to bring
respondent demos in-line with the U.S. population.

The central question in Survey 49 revolves around a person's desire to hear new music.

Would you like it if your online radio station played fewer/more new artists?

Looking at all survey respondents, the split appears as 55% wanting to hear more new artists and 44.2% wanting fewer new artists.

Concentrating on the 12-44 demos, the percentage that wants to hear more new artists is considerably higher.

Are you interested in hearing music from unsigned bands?

Changing the questions slightly to reference "unsigned bands" instead of "new artists" gives the following response:

Surveys are branded to the serving station.
See Survey 50

Where to Find New Music

Considering the response from internet radio's audience relative to its desire to hear "new music" and "unsigned bands," the natural follow-up question is to identify where people are finding most new music.

Lately, I've been finding most new music on...

Separating the demo groups, there is little difference between 12-44 and 45-55+ concerning where new music is found.

About These Surveys
Audio Graphics started this internet radio listener
survey system in October 2001. It is the only continuous
survey of the internet radio audience and is conducted
in conjunction with leading research firm Borrell Associates.

For more information: Ken Dardis

Survey 49 Participating Stations:

Acoustic Alternative
The Band House Live
Black Light Radio
Broadcast Net
Bzo0 Radio
City Sounds Radio
Club One Radio
Comedy 104
Girls Rock Radio
Hope Radio Online
HotMix 106
KC Café Internet Radio
NAB Radio
Oldies 104
Prog Palace Radio
Pop Rock 80s
Radio Row
Radio X Network
Rapid Turtle Radio
The Band House Live
The Bluegrass Mix
The Detour
The Wolf Radio
WRPS Radio
Z100 Europe

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