The only continuous survey of radio's online audience... in progress since 2002.

1,028 online radio listeners responded to Survey 52.
Survey completed: May 21, 2011

Survey 52 Topics: Online Purchases
Value of Online Purchase
Listen to Radio on Handheld Device

Survey 52 is concerned with online purchasing and
if people are listening to radio using handheld devices.

This report focuses on persons 18-54.

Respondents are 76.31% male and 23.69% female.

55.33% - 18-44
44.67% - 45-54

Survey 52 asked:
Have you made an online purchase in the last 30 days?

The highest percentage of purchase was in the $100+ range - 39.94%...

...followed by $30.01-$45 (20.96%),
and $1-$15 (10.76%).

Another question asked in Survey 52 dealt with "how" a person uses their hand held device.

If you own a Hand Held device, do you listen to Internet Radio on it?

Of those who "Listen," here is how today compares with that same question asked in 2009.

Have your station serve this Audio Graphics/Borrell Associates survey.

Survey-serving stations share the data, and help internet radio establish a baseline for comparing its value to other media.

We ask 3 questions; after receiving 1,000+ responses, 3 different questions are then displayed.

Each survey is branded to the serving station.

Surveys are branded to the serving station.
See Survey 51

About These Surveys
Audio Graphics started this internet radio listener
survey system in October 2002. It is the only continuous
survey of the internet radio audience and is conducted
in conjunction with leading research firm Borrell Associates.

For more information: Ken Dardis

Survey 52 Participating Stations:

Black Light Radio
Babylon Street Radio
Broadcast Net
Bzo0 Radio
Chronix Radio
Club One Radio
Comedy 104
FixPlay Music
Girls Rock Radio
Gorton Radio
Heart Beat Radio
HotMix 106
KC Café Internet Radio
MRS 90 1/2
NAB Radio

Nice Noise
Oldies 104
Pirate Radio...
Pop Rock 80s
Prog Palace Radio
Pure Rock Radio
Radio 2110
Radio Row
Radio X Network
SnakeNet Metal Radio
Soul City Radio
Streaming Praise Radio
The Band House Live
The Detour
WRPS Radio
Z100 Europe

If you operate an online radio station, consider this new service offered FREE by Audio Graphics:
"Intro to Indie Artists" programs

Designed to give internet radio access to quality independent artists, at no cost, "Intro to Indie Artists" is produced in 6 music genres:
Hip Hop & Rap

Each genre offers 3 program lengths:
5 song
3 song
2 song

Sample each program here.

Just looking for individual indie artists to add to your playlist? Try RRadio Music - It's FREE, too.

Sound Online Advice
Audio Graphics Home

About Contact Indie Artists Radio Stations Audience Data Privacy