Analytics, Metrics and Music for the Radio Industry
Advertising and Indie Artists for Radio
Radio Industry ROI Strategy
How the internet affects radio advertising and music airplay.
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Radio Industry Purpose: To Generate Response
From all major players (Google, MSN, and Yahoo!, and an assortment of aggregate networks) come an advertising tool box that makes Arbitron ratings and Scarborough look like a third grade math book.
What you'll derive from this data may cause a stop-and-think moment. There appears to be a trend taking shape; a drop in Time Spent Listening is shared by nearly all.
HD Radio Research - Only Words on a Page
It's time the radio industry pushes HD Radio over a cliff, and gives attention to what's considered important by CONSUMERS - better content, on mobile devices.
Holding onto the Past Doesn't Prevent Tomorrow
The seismic shift of "how" audiences are entertained, "how" advertisers are reaching targeted groups, "how" consumers are researching and purchasing is blindly passing anyone who wants to hold onto radio's past.
Some Innovation in Radio Would Be Nice
Innovation is new, never before tried, something that makes the person on its receiving end go "that's different!" When is the last time you picked up a radio industry trade and read a story making those words fall out of your mouth?
Let's Talk About What's Really Important
Fact is, whether you are in the radio industry or not, what this video shows is how we've lost control of our online options in a dangerous way.
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Watch out Pandora: New app brings Spotify to iOS - CNet News
SOPA Is Dead: Smith Pulls Bill - Mashable
Business Matters: Is Internet Radio A Substitute For Radio? - Billboard.biz
Senzari, New Internet Radio Service, Launches On Three Continents - Billboard.biz
Why buy the cow when I can get the songs for free? - iMedia ConnectionCheck Google News for stories on:
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