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AG News: Thursday - 9/2/2010


How Long Does It Take to Be Forgotten?

When you're out of someone's mind, how long is it before you (or your brand) becomes a has-been? When there's no continued exposure, how many weeks does it take before the masses move on?


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Clarifying the Critics' Side of NAB's PRA Proposal

You may sum this up as being similar to HD Radio's battle for space on the dashboard, beginning seven years after it needed to be started.


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Has Your Content Changed?

Is the radio industry driven to delivering content that appeals to its local audience? If so, can you explain the growth of syndicated programming and voice tracking of recent years in a way that reconciles it to fewer newsrooms or live, local hosts?
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Facebook and Radio Industry: Results Worth the Effort?

Though we read how hundreds-of-millions of people are using it, there are not many stories of success when speaking of a return on investment for the radio industry and its use of Facebook.
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PRA Resolution Requires Changing Business Model

In all the reading that you do, are you seeing anything that mentions radical new approaches to music selection for airplay? Is there ever mention of creating a new system for fledgling artists to get access to radio playlists?
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Radio Industry vs. Performance Royalty

You can take this argument any way you want, as evidenced by what's being written and said. Only, don't take it back to the statement that the record labels have had a cozy relationship with radio for a long time and that shouldn't change. Why not? Everything else has.
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Fading Facade in Radio

As it turns out, repositioning "performance royalty" in the minds of those attending that NAB meeting is Gordon Smith's greatest challenge.
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Reason to Visit Broadcast Radio Web Sites

Adding more "new music" to a terrestrial station's online stream may just be the answer to attracting a larger part of this growing online radio audience.
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HD Car Radio Investigation
Consumers are being enticed to purchase HD car radios that commonly fail to perform or provide any benefits and features. The additional cost to the consumer is both unwarranted and unnecessary when the HD radios do not work as they are supposed to.
Keefe Bartels LLC


Yahoo Revs Up Its Local Content Efforts
...the company is hiring local editors in major cities across the country and soliciting local contributions from the pool of freelancers from Associated Content, which it purchased this spring.
PaidContent.org


Last waltz for Playlist.com?
...digital music and specifically ad-supported music is in shambles. Nobody in the sector has managed to post a significant profit over any significant period of time. SpiralFrog and Ruckus went under. Imeem and iLike were sold for peanuts. After Lala concluded its chances of making money were slim, it sold to Apple...
CNet News


2011 Online Ad Growth to Outpace Total Ad Spend Growth
...total online ad spending to grow almost 14%, from $45.6 billion, in 2010, to $51.9 billion, in 2011. The fastest-growing segments of online advertising are the local sector, anything targeted, and everything involving social media.
Borrell Associates




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