Analytics, Metrics and Music for the Radio Industry
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Radio Industry ROI Strategy How the internet affects radio advertising and music airplay.
Wednesday, May 16, 2012
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Guiding the Radio Industry Online Since 1997

Dear RAB: Why WhyRadio?

I'm not seeing anything at this web site which helps non-radio people understand how to use radio in an effective way.

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Radio Industry CEO Clamours to "Serve"

As is documented here, when the iPhone was introduced witness how there was no interest on part of the radio industry to admit that Apple created a “...most important technological development for radio.”

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New "Intro to Indie Artists" Programs

We are changing the way radio stations receive new music!

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The Radio Industry and Its Chip in Smart Phones

You believe that an FM chip in a cellphone will save lives, or that the radio industry shouldn't be shoving something that's market driven down the throat of a distant-cousin industry - telcoms.

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Being Professional in Thoughts, Looks & Action

If one concept needs emphasis it's that simplicity is difficult to create.

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Radio Industry Online TSL Dropping

With the exception of Educational Media Foundation (EMF), Accuradio, and Univision (up slightly), all other radio groups are showing a drop in online TSL.

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Suggested Reading:
All Access
Holland Cooke Media
Inside Music Media
Radio Business Report
Radio Sales Café
RDN Central






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