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Survey 46 Topics:
2009 Holiday Shopping
AVERAGE listening session
Hand Held Device Listening
Survey 46 demos are 75.1% male, and 24.7% female (0.19% abstained).
Note: Relative to the U.S. population,
and due to a number of popular "oldies" and "jazz"
stations running this survey, a disproportunately high
number of response was generated from the 55+ demo.
32.6% responding were male, 55+,
7.7% were female 55+.
Too few 12-18 year olds responded
to give an accurate representation from that demo.
We are in the process of soliciting radio formats
to bring respondent demos in-line with the population
at large.
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Do you plan to shop online for the 2009 holiday season?
| Here's a closer look at dollar amounts in 2009.
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Question:
When tuned to your online radio station, how long is your AVERAGE listening session?
45.2% of respondents stay listening to their station for 3 hours, or longer, each listening session.
Since 2004, 4.6% fewer people keep their listening sessions to shorter than 1 hour.
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Surveys are branded to the serving station.
See
Survey 47
Looking into the Future
Survey respondents were asked
"If you own a Hand Held device,
do you listen to Internet Radio on it?"
Audio Graphics started this internet radio listener survey system in 2002. It is the only continuous surveying of the internet radio audience, and is currently conducted with oversight from leading research firm Borrell Associates.
With a fluxuating line-up of stations, covering a variety of formats, the demo breakouts do not exactly reflect that of the U.S. population. Answers, though, are coming directly from active internet radio listeners. Respondents may not vote more than one time in each survey, but are able to answer questions in as many surveys as they like.
For more information: Ken Dardis
440-564-7437
Survey 45 Participating Stations:
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