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Monday, January 6, 2014

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Focus on Radio Industry Fades in New Year


Change is good. It makes a person or company stronger because it allows additions and subtractions in what works.

The Audio Graphics web site has changed multiple times since it first appeared in 1997. Through the years I've also focused on radio's need to change; it hasn't.
"We move forward because stagnation is not an option online. We change because it's exciting to serve the masses who move on and change too."

The radio industry seems to want to stay in yesterday. It's best described in an article today by one major radio consultant showing dismay over radio executives lacking in attendance at CES. I was hired to speak at The Consumer Electronics Show in 2001. Back then I wrote: "CES is all about capturing your listeners' time. Look at what's being offered at this year's event. Start planning ways to compete." Nobody in radio listened, and it's obvious they're still not listening.

Audio's audience is moving to the internet. Audio's advertisers also are moving there. Musicians, ditto. The transition is exciting.

Is being online confusing? You bet. To some, constant change brings satisfaction. To others, "new" brings fear. Try, fail; try, succeed. The former occurs far more frequently than the latter. Persistence is what keeps many going who are making a go of it online.

I'm not prepared to stop, but I am cutting back my focus on the radio industry - broadcast and its online peers.

A larger portion of time will be spent helping indie artists find exposure. More "Intro to Indie Artists" programs will be heard by the public through distribution channels that don't require radio; there are many.

In another area, questions about the new American health plan are in the forefront of nearly everyone's mind. Yet nearly all that we hear from our radio speakers comes from conservative programming as it heaps criticism on the Affordable Care Act. There's so much more that can be done with audio and ACA. In 2014. We'll be doing it here. (NewHealthPlanInfo.com explains the complexities and constant changes within America's Affordable Care Act and provides 1-minute vignettes.)

We move forward because stagnation is not an option online. We change because it's exciting to serve the masses who move on and change too. My focus, by choice, is to leave the past behind.

The internet with its smart phones, tablets and in-vehicle audio systems has changed the landscape to such a degree that in 6 years, in new cars, the radio dial will be a memory. I will not wait around to ask what happened. Smart young people won't be asking either.

I love what radio was. I love what new media is. I love being in a position to help indie artists find an audience and to help the public stay informed.

We've never had an audio-related delivery vehicle quite as exciting as the internet - which is why 2014 is going to be quite a year for those who let go of the past, and not so much for those who don't.








Today's indie introduction is to...
Country artist "Jenny Casey"
sample song
Get In Line

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When an artist has the power to please they should be given a chance to be heard.

Give Jenny Casey's "Get In Line" a listen.

Add it to your playlist, free!

There's a large number of new talent waiting to be found, online.





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