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Monday, May 22, 2006
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Comparing HD and Satellite - Final Grade


Satellite Radio or HD? Both have bellowed themselves silly. Yet nobody has placed them side by side for comparison, because it's much harder to do than it sounds.

No one person holds enough knowledge to make an evaluation across all industry disciplines. But we have worked together to get a general consensus, assigning a grade to each as it applies to these digital radio offerings.

"Audio Graphics readers have spoken. Now, executives from HD and Satellite radio should contemplate the results." You've had a chance to grade HD Radio and Satellite Radio in the following categories:
Technology Content Economics
Audience Size Advertiser Support
Industry Interaction Publicity Acumen
Marketing Prowess Competitors.

Our intent is to create a picture of what Audio Graphics readers think about HD and Satellite radio, in each category and as a whole. As the grades came in they were averaged and posted. Now we've reached the end, and here is the final report card based on what you've said:

HD Radio Satellite Radio
Use of Technology B- B
Content D B+
Economics D D
Audience Size D C
Advertiser Support D C+
Industry Interaction D B+
Publicity Acumen D- B-
Marketing Prowess D B-
Ability to Face Competitors D- B+


Final Grade


D+


B-


Coexistence? Winner/Loser? What's in the future if they continue their paths?
Audio Graphics readers have spoken. Now, executives from HD and Satellite radio should contemplate the results.

















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