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Forecasts, Warnings, and Comments - 13

Over 18 years of writing these articles my goals were to report digital's impact on broadcast, to aid internet radio, and to help indie artists.

Comments were not based on guesswork. My words come from the trenches, after real-world experience or from research provided by credible companies.

A most important observation: The farther into digital the world gets the less radio executives listen. What follows are a few of the words placed before them to date.

Ken Dardis
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Comments from Ken:
Jan. 3, 2011

Why must your radio station have a web site if a single page will do? An online radio station only needs to be functional for its users, and easily maintained by its creators.

If no data is being mined for analysis, why spend money on the window trimmings? You'll still have a functional online radio station.

March 15, 2011

Unlike in the broadcast radio industry, an internet radio station is first chosen not on its sound but written words appearing in a search engine return or radio station portal. And, from what I'm exposed to by internet radio station owners who request a listing at RadioRow, there is lttle thought given to explaining what purpose an online radio station serves.

June 2, 2011

The radio industry is no longer isolated on a dashboard where a program is waiting for a person to simply push a button. A growing base of audience is listening through the internet, and it's up to you to make sure they easily find the way to listen.

May 18, 2011

I've been doing, and writing about, search engine optimization since 1999. That's when I chose that it wasn't being online that mattered; it was being found online that became my primary objective. This curiosity took me to picking up the phone in that year and calling Google. Thinking it was this big company, I was hoping to find someone willing to talk about how a search engine works. You might say I found the person. Sergey Brin picked up the phone....

June 6, 2011

There is no reason why any market's radio group cannot help a local merchant sell products through the internet. To leave this action up to local web design firms, search engine optimizers, or keyword ad buyers will be like walking away from billions of dollars in future revenue.

Aug. 2, 2011

For watchers of Triton Digital's Webcast Metrics, take notice on how many of these do not use this service.

Facebook Music
Sky FM
Google Music
Yahoo! Music
MTV Music
AOL Music
Windows Media Guide
Soma FM
Voice America
BlogTalk Radio
1Club FM

Aug. 22, 2011

We now have a push to place smartphone and internet connectivity in vehicles, so there will be no cavalry coming over the horizon to save radio from what's ahead this time.

Nov. 11, 2011
Apps? For a radio group they make sense. For an individual station? I can't find the math that shows enough of an audience will use a single station's app to make the cost worthwhile - even if we don't take the brief shelf life an app has into consideration.

March 13, 2012

Anyone keeping up on the push by Cumulus to break into the deals craze? Anyone know if Clear Channel's involvement in this rather late copying of online deals is making a difference? These are open questions with no answer at the moment, but let me outline why I think this will end up like the bust of the late 1990s.

More Forecasts, Warnings, and Comments: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14

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