Radio Music and Independent Artist Resource

An Indie Artist Pipeline to Internet Radio
Sunday, December 21, 2014

Hear Today's Songs
Twitter Facebook eMail
Sample the Music That's in DemandSample the Music That's in Demand A New Breed of Indie Artists
Free Music and Programs for Radio and Podasters

Forecasts, Warnings, and Comments - 2

Over 18 years of writing these articles my goals were to report digital's impact on broadcast, to aid internet radio, and to help indie artists.

Comments were not based on guesswork. My words come from the trenches, after real-world experience or from research provided by credible companies.

A most important observation: The farther into digital the world gets the less radio executives listen. What follows are a few of the words placed before them to date.

Ken Dardis
Audio Graphics


Comments from Ken:

Oct. 13, 2000

Traditional media hasn't responded to how people use new media, except to try placing the old way of doing things on the Internet. It hasn't worked, and won't work, because folks use the Internet in a different way than they've ever used radio, tv, or newspapers. The message behind the warning is old media needs to do a better job of fitting in. Simply shifting the way we gather an audience, without shifting the content or delivery style, will not fit the two-way interactive nature of new media.

Dec. 19, 2000

Arthur Andersen now says one-third of company executives feel the Internet marketplace plays a 'crucial' role in their overall e-business strategy, and 50% feel the marketplace will offer a chance for competitive position 'within 12 months'.

July 18, 2001

When do you go over your station's web site logs? Then, once you do, what action is taken to respond to what those logs tell you? Now there are attempts to establish an e-metrics system which sharpens response of site visitors: page visits, duration of visit, anything the user is willing to tell you. Sometimes you must revamp what's there to improve browse-to-buy ratios (all users are buying something, even if they use time as payment).

March 31, 2003

Like millions of educated people across America you've probably increased time spent online, the number of sites visited, and the credibility you give to what is found online. You have become an habitual net user. Don't think advertisers haven't noticed.

Aug. 7, 2006

Radio needs to clean up its advertising act and regain lost credibility. It needs to start producing commercials using better copy, with better execution. Radio needs to start telling clients what is wrong with a commercial when that client squeezes 80 seconds worth of copy into 60.

More Forecasts, Warnings, and Comments: 1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14

Click to Enlarge
Click to Enlarge

More Articles

Today's indie introduction is to...
Rap Rock artist BrothersP
sample song
Where Are the Kings

Download Song


Give BrothersP's "Where Are the Kings" a listen.

Add it to your playlist, free!

comments by Disqus

Receive Newsletter

Search Archive

Search Audio Graphics

Search Web

Fans, receive free - RSS:
Country Click to Receive
Dance Click to Receive
Hard Rock Click to Receive
Hip Hop & Rap Click to Receive
Jazz Click to Receive
Pop Click to Receive
Rock Click to Receive

Radio Stations:
Stations - Download Free

Listen to RRadio Music Artists Here

Copyright Audio Graphics - 15935 Thomas St. Newbury Ohio, 44065 - 440-564-7437

About Contact Radio Stations Audience Data Privacy
Indie Artists - Song Submit Intro Program - Station Info